Behind the Pursuit: From Bourbon to Brand

024 - Road Trip Recap 2022

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We're back in the Bluegrass State, and reflecting on all the stops from the 2022 Pursuit Road Trip. How was the reception, what were the key takeaways for the guys, and how do we improve going into 2023?


We hit on:

  • In what ways did you see brands stand out from the crowd at Kentucky Bourbon Festival?
  • During the store visits, was a large part of the draw due to Bourbon Pursuit or general intrigue of Pursuit Spirits? 
  • What was the reception like during the debut week in Ohio?
  • How was the response to the in-store tastings compared to the private Pursuit breakdown tastings?
  • What events had the best turnouts?
  • What was the most unexpected thing that happened on the tour?
  • What was your biggest takeaway from the tour experience that you can take back and apply to the brand?


    • and much more.


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    Behind the Pursuit: From Bourbon to BrandBy C+C Pursuit Spirits
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