Eliminate Your Competitors & Charge Higher

I believe this is something that many entrepreneurs and business owners aim to do - eliminate your competitors and charge higher. While you may think it's easier said than done, I actually found a strategy that allowed me to do just that.

My name is Wilson Komala. I own an agency that earns six-figures but it didn't always start out this way. This is my story.

Just like any other business, I encountered a struggle in sales and had to participate in many price wars, much to my hesitation. I didn't know what price to quote and people started negotiating, putting my business and my services down in the process. It's always the same few questions that they like to ask.

"What portfolio do you even have?"

"Is this guaranteed to give me results?"

"I know of Company X, who is willing to charge me half the price. Why is your package so expensive?"

Even if you're confident that you can deliver and have a great portfolio, people still like to ask these questions. I'm pretty sure you have gone through something similar. Even after they have signed the contract with you, they'll still make passing remarks and tell you that you're expensive.

I went online to research on the big guys in the industry - Pico, Vayner media, WPP, etc, and something I picked up from Gary Vaynerchuk is that he puts out content through his personal social media. This was extremely interesting to me. I think he doesn't even have a company YouTube account.

There and then, I asked myself. Why am i still posting content on my brand account, if sharing it on my personal account has a 150% increase in post reach? I decided to implement it and amazingly, I could really tell the difference.

I did two types of personal branding

Offline

I put myself out there and did a lot of seminar workshops around the region. Most of these were pro bono or could only cover my travelling costs. After one to two years, I got invited to secondary schools and universities in Singapore to share my entrepreneurial journey.

I was also involved in KOTRA, a South Korea and Switzerland funded incubator program.

When I started trying to charge higher when I held seminars or workshops, no one negotiated the price with me anymore. There was very little discussion, because my portfolio speaks for itself. They did not compare me to others because I set myself apart when I put myself out there and made a name for myself.

I curated content and shared value online as well, to build up my personal brand. I did everything from podcasts, blogs, videos and even short form content on social media. The organic content marketing was great and really attracted the kind of audience that truly needed the value I put out.

I did most of these for free.

Why, you ask? I did it to establish my expert status in the field. Experts aren't afraid that people will steal their content and teach it. They freely give it out and usually people always come back to me to inquire more and learn more. Then, they refer their friends to me.

It has become a sustainable and automated system, and it is all because of personal branding.

Kim Kardashian sells out everything she puts out, because it's got her name on it. Don't let your business speak for you. You have to speak for your business, and the business will come.

Listen in to learn more!

Instagram: @wilsonkomala

[email protected]

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