In this episode of The Disruptionists, Jess Singh unpacks clever marketing tactics like Starbucks' name-on-cup strategy and the toothpaste industry's segmentation tricks. She explores the psychology behind these methods, questioning their impact while emphasizing the power of aligning brand values with customer connections. Tune in for disruptive insights to elevate your marketing game!

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Timestamps:

00:00:00 - Starbucks Name Trick


00:01:05 - Introduction to The Disruptionists


00:01:38 - Stanley’s Viral Marketing


00:03:52 - Creative Brand Opportunities

00:04:43 - Decoy Pricing Strategy


00:05:08 - Perceived Value in Marketing


00:06:44 - Psychological Influences on Consumer Behavior


00:09:12 - Support for Small Business Owners


00:10:20 - Toothpaste Marketing Tactics


00:14:00 - Apple’s Touch Strategy