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In this episode of Promotions Playbook, host Pascal dives into how gyms can leverage merchandise to boost membership and brand loyalty. They share innovative strategies on how to use custom products, like exclusive hoodies or branded yoga mats, as incentives for member referrals and as a way to build emotional connections with your community. If you're a gym owner looking to increase your brand's reach and connect more deeply with your members, this episode is packed with actionable insights.

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Timestamps:

00:00:00 - Introduction

01:12 - How to choose the right merchandise

02:42 - The role of merchandise

03:31 - Using merch as an incentive

04:28 - Creating exclusive merchandise

05:47 - Offering branded items

06:43 - Building merchandise collections

07:56 - How to use limited-edition products

08:43 - Using merch to grow your gym and build trust