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In this episode of The Marketing Factory, host Marisa Candy shares her proven strategies for achieving viral success on LinkedIn. With an impressive reach of 2 million people and 4 million impressions in just 90 days, Marisa emphasizes the importance of engagement and consistency in driving visibility. She outlines essential steps for crafting a successful content strategy, including defining your purpose, understanding your target audience, and maintaining a clear plan.

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Timestamps:

00:00:00 - Introduction

00:00:31 - Welcome to The Marketing Factory

00:00:53 - Overview of Viral Success

00:01:14 - Importance of a Written Strategy

00:01:56 - Understanding Your Target Audience

00:02:28 - Quality Over Quantity

00:02:39 - Consistency and Long-Term Effort

00:03:11 - Leveraging Your Knowledge

00:03:53 - Researching Content Before Posting

00:04:35 - Creating Data-Driven Content

00:05:06 - Tracking and Doubling Down on Successful Topics

00:05:27 - Marketing Help and Call to Action

00:05:48 - Engaging and Growing Your Audience

00:06:19 - Building Authority and Trust Through Consistency

00:07:02 - Engaging with Comments and Connections