Welcome to Episode 25 of the Scaling to Business Success Podcast! This week's podcast episode is all about how I'm using paid ads in my business for 2023 and what my strategy is going to be for 2024. 

Let's dive in!

If you've been following me on social media and listening to these podcast episodes, then you'll realize that I talk about paid ads often. I didn't realize how much using paid ads would change my life and my business because I was afraid to invest into them.

"What if I don't get my money back? What if this doesn't work out? I'm afraid of investing because I'm paying for something and I'm not getting the results I want or need." 

I would have these thoughts on a daily basis, and that was the reason why I was so against paid ads and telling my clients that they could do the same work and get the same results organically.

But I'm going against that now, and I want to share with you the reason why.

Let's get into it!

In this episode you'll hear:

Facebook + Instagram Ads/Automated Training Funnel - If I haven't said it before, I'll say it again: Facebook + Instagram ads are a game changer when it comes to growing your business online. Running ads also helps when you have an automated funnel running 24/7 and you're not having to do all of the work organically. Being able to create a training that helps to build your emailing list every single day is one of the most important things you should be doing as a business coach. I love having a funnel that runs all day every day and it also helps to bring more awareness to my business and to my brand, and it also attracts my ideal clients on a daily basis without me having to do all of the work.

Learning How To Use Different Media - I've also learned that it's important to use different media images when using paid ads because you don't want to have ad fatigue. I'm in the process of learning how to do simple content on Instagram so that I can start being more active with my content and what I share online. It's all about testing, and doing what's necessary to attract more of your ideal audience online, and switching up with images and videos is a must!

Increasing My Ads Budget - When it comes to creating an ads budget, I have a little bit of a money block because it's sometimes scary when it comes to increasing your ad spend, especially when you don't know what results may come from it. So I'm learning to slowly increase my ad spend, and this comes down to increasing it by $2 extra per month. I want to eventually get to $50/day in ad spend and have amazing results from it. 

Staying Consistent and Never Turning Them Off - Running ads and being able to scale them means never turning them off! I have a bad habit of turning things on and off, and it's important for you to let things run for a week before you change anything with ads. When you turn them on and off, this doesn't give your ads or Meta any time to put your ads out to your ideal people. Create the ads, turn them on and never let them turn off!

I hope that you enjoyed this episode! I look forward to chatting with you on January 9, 2024!

Links & Resources:

• Symone's website
• Send me a DM on Instagram! Let's chat there!
• The Scaling to Business Success Podcast website
• Check out my free two-day mini course!
• Apply for my Five Figure Launch Accelerator coaching program

 

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