In EP025 of Sushi Fridays The Podcast, Qetsiyah Jacobson, Founder, Unserious, shares her journey through social media management, the challenges faced in the industry, and her vision for creating a community-focused platform. She discusses the evolution of influencer marketing, the changing landscape of celebrity influence, and the importance of community building in marketing.

Interview highlights:

* Community over virality

* Social media management and burnout

* The influencer and creator landscape

* Building a community for the chronically online

* Support and structure for social media managers

* Why being great at social media marketing
needs continuous learning

* Social and cultural trends and events for and from different communities and perspectives

Connect with Andrea:

⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠

Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠

Connect with Qetsiyah:

LinkedIn: https://www.linkedIn.com/in/qetsiyahjacobson

We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. 

You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

Hosted on Acast. See acast.com/privacy for more information.