In EP027 of Sushi Fridays The Podcast, Joshua Smith, independent perfumer and founder of Paraphrase (formerly Libertine Fragrance), shares his journey from industrial design to creating a unique Canadian fragrance brand. Josh discusses the artistic process behind crafting fragrances, the importance of storytelling in branding, and how his Canadian roots influence his business approach. Josh also reflects on the challenges of entrepreneurship, marketing strategies for growth, and the significance of retail partnerships. He emphasizes the need for balance in creative work and shares insights on navigating burnout as a creative entrepreneur.

This episode is especially for you if you’re:

• A creative founder building a brand 
• A fragrance lover or fragrance enthusiast
• Someone who loves the worlds of art, design, style, branding, marketing, and business, and how they all come together to create a truly authentic brand loved by its fans.

Connect with Andrea:

⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠

Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠

Connect with Josh:

IG: https://www.instagram.com/libertinefragrance

We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. 

You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP026 of Sushi Fridays The Podcast, Sydney Beder shares his extensive journey in the fashion industry, discussing his early influences, the evolution of his career, and the importance of sustainability and local support for independent designers.

He reflects on his experiences with brands like Lululemon and Roots, emphasizing the need for a deeper connection to culture and the environment in fashion.

He also advocates for a resurgence of independent designers and stresses the importance of understanding the end user in building a successful brand.

Interview highlights:

• Fashion is a reflection of our culture and identity
• In-store experiences are crucial for fashion retail
• Why Roots is an iconic Canadian brand
• Emerging designers need support and resources
• The future of fashion must prioritize sustainability

Connect with Andrea:

⁠LinkedIn⁠:⁠⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠⁠

Fashion Brand IG @andreapascual.co:⁠⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠⁠

Connect with Syd:

LinkedIn: ⁠https://www.linkedin.com/in/sydney-beder-a3461828/⁠

We look forward to your 5-star rating and review of Sushi Fridays The Podcast to keep this show ranked and visible. 

You can support our growth here:⁠ ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP025 of Sushi Fridays The Podcast, Qetsiyah Jacobson, Founder, Unserious, shares her journey through social media management, the challenges faced in the industry, and her vision for creating a community-focused platform. She discusses the evolution of influencer marketing, the changing landscape of celebrity influence, and the importance of community building in marketing.

Interview highlights:

* Community over virality

* Social media management and burnout

* The influencer and creator landscape

* Building a community for the chronically online

* Support and structure for social media managers

* Why being great at social media marketing
needs continuous learning

* Social and cultural trends and events for and from different communities and perspectives

Connect with Andrea:

⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠

Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠

Connect with Qetsiyah:

LinkedIn: https://www.linkedIn.com/in/qetsiyahjacobson

We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. 

You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP024 of Sushi Fridays The Podcast, Eva Chan, Co-Founder of Launch Pop, shares her brand-building method, Signal Testing, and her entrepreneurship journey, including what it’s like being a Canadian living and working in Los Angeles.

Takeaways:

• Building community to build a brand
• Funding options beyond traditional VC routes
• A founder's 'why' influences the brand's mission and decisions
• Founder storytelling for building trust
• How cultural diversity in Toronto shaped Eva's perspective as an entrepreneur

Connect with Andrea:

⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual⁠

Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠

⁠https://www.instagram.com/sushifridayspod⁠⁠

Connect with Eva:

IG @echandesigns: ⁠https://www.instagram.com/echandesigns

IG @launch_pop: https://www.instagram.com/launch_pop

Website: https://www.launchpop.com

We look forward to your 5-star rating and review of Sushi Fridays to keep this podcast ranked and visible. 

You can support our growth here: ⁠⁠https://buymeacoffee.com/sushifridayspod⁠⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP023 of Sushi Fridays, Priyanka and Shannon, co-founders of Volv, discuss their journey in creating a news app that caters to the needs of younger audiences.

They share insights on:

• their design philosophy
• the importance of user feedback
• the challenges of fundraising as female founders
• their vision for the future of the app t
• the significance of community building
• branding to establish their presence

Throughout the episode, I also share how I can apply Priyanka and Shannon’s process and lessons to my own businesses.

Connect with Andrea:

⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠

Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠

Connect with Volv: 

IG @getvolv: https://www.instagram.com/getvolv/

Website: https://volvmedia.com/

We look forward to your 5-star rating and review of Sushi Fridays to keep this show ranked and visible. 

You can support our growth here: ⁠https://buymeacoffee.com/sushifridayspod⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP022 of Sushi Fridays the Podcast, Jamie Bell, business lawter and founder of The Contracts Market, emphasizes the importance of contracts in business relationships and the confidence they bring. Jamie provides advice on important clauses to include in contracts, such as detailed service descriptions, timelines for deliverables, and ownership of deliverables. She also discusses the challenges of collaborating with friends and the need for open conversations and written agreements. 

Jaime speaks on:

• Establishing clear expectations and protecting your business in client relationships
• Important clauses to include in contracts
• Collaborating with friends
• Reviewing and amending contracts when necessary, and seeking legal advice when dealing with complex agreements

Connect with Andrea:

⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠

Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠

Connect with Jaime: 

IG @contractsmarket: https://www.instagram.com/contractsmarket/

Website: www.thecontractsmarket.com

Hosted on Acast. See acast.com/privacy for more information.

In EP021 of Sushi Fridays, Alan Michael, a Louisiana-based creative, shares his journey and perspective on being a stylist and storyteller, courtesy of the Bayou.

Alan discusses:

• Fashion styling and creativity
• Expanding his career beyond styling
• Challenges as a creative in Louisiana
• Dream collaborations and personal projects
• Dealing with rejection and negative energy
• Louisiana's creative influence and misconceptions
• Defining success and celebrating achievements

Connect with Andrea:

⁠LinkedIn⁠:⁠ https://www.linkedin.com/in/andreapascual/⁠

Fashion Brand IG @andreapascual.co:⁠ https://www.instagram.com/andreapascual.co⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ https://www.instagram.com/sushifridayspod⁠

Connect with Alan Michael:

IG @alanchronicles: ⁠https://www.instagram.com/alanchronicles⁠

Website: ⁠https://www.amexperience.org/⁠

Sushi Fridays The Podcast is a project that takes a lot of time, love, and attention to produce, record, and publish. We are listened to in 25+ countries worldwide and counting, and our listenership continues to grow.

You can support our growth here: ⁠https://buymeacoffee.com/sushifridayspod⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP020 of Sushi Fridays, Leslie Frempong, Creative Director and Photographer, shares her experiences working in the fashion and modelling industries.

Leslie discusses:

The importance of diverse teams and the impact of the female gaze in photography

The challenges faced in creative team collaborationInsights from photography workshops

The intersection of creativity, representation, and the business side of fashion photography

Connect with Andrea:

⁠LinkedIn⁠: https://www.linkedin.com/in/andreapascual

Fashion Brand IG @andreapascual.co: https://www.instagram.com/andreapascual.co

Sushi Fridays IG @sushifridayspod⁠: https://www.instagram.com/sushifridayspod

Connect with Leslie:

IG @pchoberry: https://www.instagram.com/pchoberry

Website: https://www.lesliefrempong.com

Sushi Fridays The Podcast is a project that takes a lot of time, love, and attention to produce, record, and publish. We are listened to in 25+ countries worldwide and counting, and our listenership continues to grow.

You can support our growth here: https://buymeacoffee.com/sushifridayspod

Thank you for listening!

Hosted on Acast. See acast.com/privacy for more information.

In EP019 of Sushi Fridays The Podcast, host Andrea Pascual (@andreapascual.co) shares her experience participating in her first (and maybe only) group fashion popup event in Toronto. 

Takeaways:

Participating in a group fashion popup event can provide valuable knowledge and insights about your brand

Having control over the presentation and curation of your brand is important for maintaining brand integrity

The fashion scene in Toronto may not provide the same level of support and opportunities as other cities

Thinking globally and spreading your brand message beyond your local market can be beneficial

Connect with Andrea:

LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠⁠

Fashion Brand IG @andreapascual.co: ⁠⁠⁠https://www.instagram.com/andreapascual.co⁠⁠⁠

Sushi Fridays IG @sushifridayspod: ⁠⁠⁠https://www.instagram.com/sushifridayspod⁠⁠

Hosted on Acast. See acast.com/privacy for more information.

In EP018 of Sushi Fridays, Mihailo Andic, Designer, Art Director, Creative Director, and Photographer, shares his journey in the creative industry and offers insights into the business side of creativity.

Our discussion with Mihailo covers:

* Transitioning from school to the professional creative world

* Pitching and presenting concepts

* Pricing creative work

* Negotiating payment terms

* Collaborating with clients

* Paying friends and peers

* Balancing the business side of creativity

* Walking away from bad clients or projects

* Having an abundance mindset

* Building a strong network and fostering relationships

Plus more!

Connect with Andrea:

LinkedIn: ⁠⁠https://www.linkedin.com/in/andreapascual⁠⁠

Fashion Brand IG @andreapascual.co: ⁠⁠https://www.instagram.com/andreapascual.co⁠⁠

Sushi Fridays IG @sushifridayspod: ⁠⁠https://www.instagram.com/sushifridayspod⁠⁠

Connect with Mihailo:

⁠https://mihailoandic.com/⁠

⁠https://www.instagram.com/mihailoandic

Hosted on Acast. See acast.com/privacy for more information.