In EP027 of Sushi Fridays The Podcast, Joshua Smith, independent perfumer and founder of Paraphrase (formerly Libertine Fragrance), shares his journey from industrial design to creating a unique Canadian fragrance brand. Josh discusses the artistic process behind crafting fragrances, the importance of storytelling in branding, and how his Canadian roots influence his business approach. Josh also reflects on the challenges of entrepreneurship, marketing strategies for growth, and the significance of retail partnerships. He emphasizes the need for balance in creative work and shares insights on navigating burnout as a creative entrepreneur.

This episode is especially for you if you’re:

• A creative founder building a brand 
• A fragrance lover or fragrance enthusiast
• Someone who loves the worlds of art, design, style, branding, marketing, and business, and how they all come together to create a truly authentic brand loved by its fans.

Connect with Andrea:

⁠LinkedIn⁠:⁠ ⁠https://www.linkedin.com/in/andreapascual/⁠⁠

⁠Sushi Fridays IG @sushifridayspod⁠:⁠ ⁠https://www.instagram.com/sushifridayspod⁠⁠

Fashion Brand IG @andreapascual.co:⁠ ⁠https://www.instagram.com/andreapascual.co⁠⁠

Connect with Josh:

IG: https://www.instagram.com/libertinefragrance

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