We explore Talia’s unique approach to conversion optimization, which focuses on understanding customers’ emotional drivers before analyzing website data. She explains how this customer-first methodology leads to more impactful hypotheses and test ideas.

Talia breaks down the concept of emotional targeting in B2B, discussing why it’s often underestimated and how companies can effectively incorporate it into their messaging and design. We also delve into her process for conducting customer research, creating effective value propositions, and testing messaging across various channels.

Whether you’re a B2B marketer, CRO specialist, or founder looking to improve your conversion rates, this episode offers valuable insights on how to connect with your audience on an emotional level and drive sustainable growth.

Enjoy!

• Talia on LinkedIn
• Talia on Twitter
• Getuplift’s website

• 02:46 Talia’s journey from social media to CRO
• 06:26 The power of emotional targeting in B2B
• 11:42 Conducting effective customer research
• 16:28 Creating value propositions that resonate
• 21:28 Testing messaging across different channels
• 26:03 Balancing features and emotional benefits
• 31:08 Overcoming challenges in B2B messaging
• 36:27 Talia’s approach to continuous learning
• 41:37 Upcoming book on emotion in B2B marketing

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy