In this episode, Kimberly Weitkamp and Cheryl Hodgson discuss:

• From trademark lawyer to brand advocate
• The many elements behind your brand
• How to protect your brand-legally and in marketing
• Protect yourself early

Key takeaways:

• Why the internet changed everything for brands
• The biggest mistake people make when creating their brand
• The first step to building your brand
• The Springsteen concert method to building your audience
• Building the value of your brand
• The #1 thing an investor will ask you
• The village effort to protecting and building your brand
• The shocking truth about what’s not taught in law school
• The good and bad news about the internet and trademark registration
• What most people don’t know about the business fundamentals

“Filing an application to register your trademark is the fifth step…it’s not the first. You don’t skip the first four steps…” Cheryl Hodgson

Connect with Cheryl

Grab a copy of Registered Trademark: The Business Owner’s Essential Guide to Brand Protection: www.brandaide.com/freegift

Website: www.brandaide.com

Podcast: www.brandaidepodcast.com

YouTube: https://www.youtube.com/user/BrandaideTV

Connect with Kimberly

Website: https://theaudienceconverter.com

Twitter: @k_weitkamp and @audienceconvert

Facebook: https://www.facebook.com/audienceconverter