In this episode, join Jess Singh of The Disruptionist as she unpacks 20 years of timeless marketing principles. From crafting impactful messages to the rise of relationship marketing and cause-driven strategies, discover actionable lessons to elevate your branding and customer journeys. Tune in for insights that will transform your marketing approach!

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Timestamps:

00:00:00 - Introduction 


00:00:54 - 20 Years of Marketing Advice in 10 Minutes


00:01:04 - Relationship-Based Marketing Evolution


00:01:58 - Educational Marketing and Word of Mouth


00:03:22 - From Push to Pull Marketing


00:04:34 - The Shift from Mass Marketing to Data-Driven Marketing


00:06:00 - Always-On Marketing Strategy


00:06:43 - Common Marketing Mistakes


00:07:47 - Cause-Related Marketing and Purpose-Driven Brands


00:08:39 - The Importance of Customer Journey


00:09:32 - The Unchanging Importance of the Message