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In this episode of The Marketing Factory, host Marissa Candy, an award-winning marketer with over two decades of experience, discusses seven costly marketing mistakes that businesses often make and how to fix them. She emphasizes the importance of focusing on benefits rather than features, utilizing storytelling in marketing, and the pitfalls of trying to sell to everyone. Marissa shares valuable insights on tracking performance and avoiding common missteps that can drain marketing budgets.

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Timestamps:

00:00:00 - Introduction

00:01:27 - Mistake #1: Trying to Sell to Everyone

00:03:36 - Mistake #2: Focusing on Features, Not Benefits

00:06:24 - Mistake #3: Ignoring the Power of Storytelling

00:08:32 - Mistake #4: Not Testing Ads and Content

00:09:46 - Mistake #5: Failing to Build an Email List

00:10:19 - Mistake #6: Overcomplicating the Message

00:11:01 - Mistake #7: Ignoring Data and Analytics