Ali Cox, CEO of Noble West, discussed her background as a fifth-generation farmer and how it inspired her to start her own ag marketing agency. In this episode, Ali shares on her passion for marketing and her mission to improve agriculture and food communication. Ali emphasized the importance of understanding consumer insights and adapting to the changing landscape of agriculture, and how her agency helps farmers do just that. She also talked about the emotional aspect of family farming and how it can sometimes hold farmers back from being innovative and successful.

Kacee and Ali also discussed the importance of structuring roles and responsibilities in a company, particularly in family farming operations and how doing so can be the game changer in taking things to the next level and being a sustainable operation.