Here is the 10th episode of my Ask Andi series—short 15 minute podcasts every Friday where I take a question and then offer tools, tips and strategies to help you re-think it and tackle it in new ways. In today's episode, I focus on family firms and the vital importance of putting a succession plan in place so that companies can continue to thrive for generations to come.

In this episode, I discuss:

• How to be viewed as a "solution"
• Writing for the searcher and the search engine
• Choosing content to tell a cohesive, conversational story
• Why blogging is critical for online presence
• How to include additional content into your blogs
• Creating a buyer persona
• Establishing yourself as an authority
• Utilizing social media
• The importance of formatting and imagery
• Letting people know why you love what you do

Resources mentioned in this episode:

• My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights"
• Simon Associates Management Consultants website