027. If you’re checking out this episode while it’s still new, then it’s early October. And, you’re likely thinking, “Slow season? Why are we talking about slow season? We’re in the midst of/we’re about to approach my business’s busiest time of year!” 

And, friend, I get it. If you’re a photographer or wedding vendor, fall likely has you busy right now. Or, if you own a boutique, work in retail, or have another business where many of your sales happen during the holidays, your busy season is just beginning. 

That said, your busy season will come to an end, and for many businesses, a “slow season” follows the busy season. But, just because shoots, sales, etc. slow down doesn’t mean you don’t have things to do. In fact, slow season is the perfect time to work “on” your business instead of “in” your business so you can help your business grow and improve. 

To help you plan ahead, set goals, and make the most of your slow season, in this week’s episode of Priority Pursuit, we’re discussing eight ways you can improve your business this slow season! 

1. Create or revisit your ideal client avatar.
2. Update your website.
3. Create content for the next year.
4. Create a social media calendar.
5. Prepare publication submissions. 
6. Address any inefficiencies in your business. 
7. Improve your client experience.
8. Invest in professional development. 

You can find a more detailed version of the show notes at http://victoriarayburnphotography.com/eight-ways-improve-business-slow-season. 

Links & Mentioned Resources

• “Episode 020: How to Identify Your Ideal Customer as a Creative Entrepreneur with Nate Dale of New Adventure Productions” -https://victoriarayburnphotography.com/how-identify-ideal-customer/ 
• Treefrog Marketing https://www.treefrogmarketing.com/ 
• ShowIt - https://showit.co/ 
• “Eight Things Your Photography Website Needs to Convert Visitors into Clients” -