When Tamara Bennett’s husband was deployed to Afghanistan, she was at home with their two boys - and struggling to keep adult interaction in her life. She started to throw crafting parties where her and her guests crafted door hangers. Over the next few years, she created and grew Southern A-DOOR-nments Décor - a Facebook group to market and sell her crafts and party experience. Eventually, this led to her painting her orders on Facebook Live.

Through Painter’s Clubhouse, Tamara takes the crafting party model and makes it accessible to people around the world. Each month, she sends templates to her members, then teaches them how to paint them in two instructional videos. She’s grown her following from 5,000 to over 38,000 in a year! She will soon host her first in-person event to over 150 people, and has been able to afford a much-needed home renovation.

Today, Tamara joins the podcast to talk about learning how to craft and paint by using Pinterest, how she developed her unique business model, why lifelong learners are better customers than one-time shoppers, and her advice for anyone who believes that their niche is too small to serve.

 

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