Lessons from Accidentally Going TikTok Viral with the Pelvic Health Ladies

On this episode, Coach Elix is joined by the TikTok viral sensation: The Pelvic Health Ladies! During the pandemic, they racked up 332K followers on TikTok — by accident. Tune in to today’s episode to learn how they went viral, what being TikTok famous feels like, and how to transform obscure content into relatable snippets of content.   

The Pelvic Health Ladies are composed of two medical professionals, Dr. Angel Johnson, a Urogynecologist, and Alicia Jeffrey-Thomas, a Physical Therapist. 

“If you want to be successful in business, you have to create more than you consume” - Jeff Bezos

Timestamps: 

05:48 Have you ever heard of the Pelvic Health Ladies? (turning something obscure into something relatable)

17:01 What is pelvic health and does it impact both men and women? 

18:51 What is Urogynecology? 

20:08 How did the Pelvic Health Ladies meet?

23:39 What kind of solutions are ones that patients never consider? 

24:33 The 3 most common myths about pelvic health.

28:18 Going viral on TikTok (332K followers): Why start a TikTok? 

30:05 Going viral on TikTok by accident (she wasn’t using TikTok to grow an audience)!

30:38 How humor transforms dense information into something relatable.

32:37 What it feels like to go viral on TikTok.

33:17  Is it unprofessional for medical professionals to make fun social media content?

35:37 How do you get comfortable with the uncomfortable? 

37:26 What opportunities have come to The Pelvic Health Ladies since they’ve gone viral?

40:26 How do we cultivate braver women leaders in male-dominated spaces?

42:09 The best advice for people who are seeking a career in pelvic health physical therapy. 

43:24 What’s next for The Pelvic Health Ladies?

45:53 If you are stuck with your idea, listen to THIS.

47:07 The rapid fire questionnaire!

Key Takeaways: 

Pelvic health is anything to do with bowel health, sexual health, and bladder health. It is not just about the pelvic floor. 

Pelvic health impacts both men and women. Everybody has a pelvic floor.

Urogynecology combines both urology and gynecology. 

The pandemic has afforded The Pelvic Health Ladies to build their social media presence. 

Having a coach is basically having an accountability partner. 

The most common myth about pelvic health that they debunk every single day is that it is normal to leak urine. 

There is a normalization of pain in a large way. For example: normalizing pain because of pregnancy. However, just because there is a normalization around something, doesn’t mean it has to be that way. 

There is also a myth that sexual intercourse is supposed to be painful. 

TikTok was a great way for the Pelvic Health Ladies to stay connected to their patients during the pandemic. 

Humor is a great way to share obscure information to a wide audience. 

Some people think that it is unprofessional for medical professionals to be creating fun social media content, but the best way to silence the naysayers is with your success. 

As a woman, own your voice. Even if you don’t know everything you need to know, keep going. Finding a mentor or a coach can be a great experience. 

If you have a vision but you are stuck, turn it into a list of actionable items. 

Goals take time to accomplish, you have to be patient in your pursuit to accomplish them. 

Common isn’t normal!

What going viral online makes you feel and how it empowers you:

“It kind of reinforced to me the power of an idea, that if you get this great idea and you launch with full velocity and put all of your passion and effort and energy behind it then it really can turn into something great and better than you expected.” 

 

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Get a G.R.I.P. with Coach Elix airs live on WARA 1320AM out of Attleboro, MA every Friday at 1 p.m. Eastern. To listen live or be a caller, stream the show from anywhere in the world by visiting www.wararadio.com.