We explore Natália's transition into product marketing and her experience as a solo marketer at a startup. She discusses the importance of balancing strategic thinking with operational tasks and growing expertise in channels that bring the most users.

Natália takes us through Ranking Raccoon's journey, from its inception as a solution to the founders' own link-building struggles to its current position in the market. We discuss the challenges of positioning and messaging for different user segments, including in-house marketers and agency professionals.

We delve into Ranking Raccoon's approach to user research and testing, exploring various methodologies from user interviews to surveys and product launch platforms. Natália shares insights on how they test messaging across different channels and adapt their tone of voice based on user feedback.

Finally, we touch upon content marketing strategies and the balancing act between SEO and messaging goals in blog writing. Natália also shares her go-to resources for staying up-to-date in the product marketing field.

Whether you're a startup founder, an aspiring product marketer, or simply interested in the challenges of early-stage SaaS marketing, this episode offers valuable insights and actionable advice to help you navigate the complexities of product positioning and messaging.

Enjoy!

• Natália on LinkedIn
• Ranking Raccoon's website

• 02:40 Natália's Journey into Product Marketing
• 05:14 Challenges as a Solo Marketer at a Startup
• 10:54 Ranking Raccoon's Origin and Target Audience
• 14:18 Value Proposition and Positioning Strategy
• 17:52 User Research Methodologies
• 21:27 Messaging Testing and Insights
• 26:48 Tone of Voice and Brand Personality
• 30:26 Challenges in Product-Market Fit and Messaging
• 38:51 Content Marketing and SEO Strategy
• 43:25 Resources for Product Marketing Learning

Learn more at https://conversionalchemy.net/

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