In this episode, Zach will talk about likability or being likable. There are people that told him they always don’t feel liked as to pertains to people that are listening to their radio show. There are mainly two questions he ask them. First is that - Where does likability rank on the things that you would like to get out of doing a radio show or podcast? Obviously, everybody would love to be liked when they are talking publicly especially if they’re trying to sell something to the people. So, it depends on the genre or niche. Those in opinion based podcast, should have a strong convictions and move on. The stronger the conviction, the stronger the loyalty. Those in information based, the best way to be liked is to Empathize. Have a strong emotional connection with your listeners. Empathize with your audience. Make them think that the struggles that they are going through are or were your struggles as well. 

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