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In this episode of The Marketing Factory, host Marisa Candy delves into the fascinating world of logos and their strategic significance in branding. She reveals how top brands like McDonald's, Nike, and Apple use logos as powerful marketing tools, employing psychological tactics to influence consumer perceptions and behaviors. Marisa highlights the hidden meanings and symbols behind iconic logos and discusses how listeners can leverage these insights to enhance their own marketing strategies.

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Timestamps:

00:00:00 - Introduction

00:01:25 - The Secrets Behind Iconic Logos

00:02:07 - Color Psychology in Branding

00:03:00 - Hidden Symbols in Logos

00:05:09 - The Psychology of Shapes and Colors

00:08:09 - Evolution of Iconic Logos

00:09:12 - Tips for Creating Your Own Logo