"Find out who you are and do it on purpose!" Have you heard this quote before from the fabulous Dolly Parton? We loved on this quote last week in our PR Party and really worked with those involved to get them to think about if they do this. Do you do this? Really?? Let's explore that... In this episode we talk about how the big brands own their brand personality and consciously create the image they desire, which highlights and showcases their values - lots of food for thought here as we quote American behavioural scientist Jennifer Aaker from her article published in the Journal of Marketing Research where she talks about brand personality being made up of five key factors -come and find out what they are!

We also provide a roundup of what we covered in the PR Party (our free week's worth of PR training for female entrepreneurs and online business coaches who want to get published in the media, which ran over on Facebook in https://www.facebook.com/groups/PRYouCanDoIt We covered

• The importance of celebrating you in PR
• The key to press success- clearly communicating your mission message
• Finding your PR angles- you have more than 1 story but how do they connect - to the 1 thing you want to be known for?

In the end we conclude the only way to nail this is to listen to Dolly...and find out who you are and do it on purpose!

Lastly we invite you to Dare to Be Seen and let you know how we can help you with our PR Programme created for female entrepreneurs and online business coaches who are in their first few years of business.

- Jennifer Aaker Dimensions of Brand Personality Paper -https://papers.ssrn.com/sol3/papers.cfm?abstract_id=945432

- Dare to Be Seen - our 8 Week PR Accelerator programme for female entrepreneurs and online business coaches - https://www.chocolatepr.co.uk/dare-to-be-seen/

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