PR Powerhouse with Jo Swann

Rachel Peru is undoubtedly a PR Powerhouse. This week she's been featured on 17 radio interviews alone and she's regularly featured in national press as a spokesperson for midlife women. She attracts brand collaborations and is regularly called upon for her experience and commentary having become a model and influencer in her 40's. We have worked with Rachel from the beginning of her PR journey and we are super proud to see her using her voice now, as we always knew she could. A female entrepreneur, who like many others suffered from Imposter Syndrome and fear of judgement she has overcome many mindset monkeys to get to where she is today. I hope you are inspired by this chat. I continue to be inspired by Rachel and how she shows up. Go and give her a follow if you're a woman in midlife - I bet you'll love her too x

We helped Rachel with her media bio - click here to get an example of one - https://www.chocolatepr.co.uk/get-your-media-bio/

Rachel got many of her first PR opportunities from our membership - doors are open right now for you to join us - https://www.chocolatepr.co.uk/membership-join/

We also supported her with a 'done for you' PR campaign at the start to get her off the ground - DM me Done for You PR to find out what packages we have and how we could help you.

Connect with Rachel via:-

www.rachelperu.co.uk

https://www.facebook.com/groups/stepoutofthebubble

https://www.subscribepage.com/midlife-mindset Connect:

https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

In this episode we encourage you to really think about the power of your journey and your story. Trigger warning - we do discuss suicide in this episode as Jen attempted to take her own life more than once and she explains why she feel she was saved because she has a calling to now help others overcome trauma and adversity. Jen is an incredible passion and purpose fuelled female entrepreneur who is using her story to show others what is possible, alongside using her skills and knowledge to guide those who need a new path. Open, honest, inspirational -if you have ever wondered what it sounds like when you're super connected to your passion and purpose - this is it! We talk Imposter Syndrome, confidence issues, and finding your voice. I hope you find this as inspiring as I did. xx Follow Jen on https://www.facebook.com/jenconsciouslivingcoach https://www.facebook.com/lunarspiritwellbeing https://www.instagram.com/lunarspirit_wellbeing/ Connect: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

In this episode I chat to assertiveness coach, best-selling author of Woman Up, and founder of female empowerment festival, Womanifest Jodes Salt. We talk about how she has chosen an event as her PR route to really personifying her mission and message and you can hear how you can get involved too as a female entrepreneur or a business owner in the wellbeing or personal development space. Events are such a great way of building relationships, starting interesting conversations, and making inroads to actually making change happen in the way you desire as well as attracting media attention to get press coverage and PR. Jodes has used PR for so many milestones in her business - come and hear why she chooses to do this and how it's helped power her and her business up for success. To find out more about Womanifest, which takes place 17/18 September visit

https://www.tickettailor.com/events/womanifest/r/chocpr and https://www.facebook.com/womanifest.uk and https://www.instagram.com/womanifest.uk/

To connect with Jodes find her at https://www.facebook.com/JodesSalt and https://www.instagram.com/jodes_salt/

Connect:

https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR Powerhouse from a PR novice in a matter of a few months.

She was scared to share her story - it is one of severe trauma - but when ready she trusted in us to support her in communicating it with clarity and confidence, to support her mission to help other women not feel trapped by their experiences. Working with Hannah has been incredibly inspiring, seeing her strength (that she didn't know she had) shine through as she has got more and more connected to her mission. Seeing her have a voice in national media was amazing but seeing her get booked up as a result with ideal clients she was just perfectly suited to support was the best. Join us as Hannah shares with you her PR journey and how she learned to be more comfortable about getting visible.

Follow Hannah at

https://www.instagram.com/hannahmckimmcoaching

https://www.facebook.com/hannahmckimmcoaching

Connect:

https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

Meet the incredible Louisa Herridge from Mamas Ignited who is one of our star students, having worked with us in our Make Me Famous Mastermind to build her kick ass brand profile. Louisa is a new entrepreneur, having been a teacher until very recently -but one who went all guns blazing from day 1 and there's a lot to be said for this. Join us as we chat female entrepreneurship, limiting beliefs, finding your fire and having the balls to get behind your mission 100%. If you've got a story that needs to be shared and mission that needs to reach more people I reckon you'll be inspired to take some action after listening to this one! x Follow Louisa at www.mamasignited.co.uk

www.instagram.com/mamasignited

www.facebook.com/mamasignited

Connect:

https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many women in business struggle with believing they are PR-able. You absolutely are no matter what stage in business you are at, because PR isn't about your business, it's about you and your mission. In this episode I ask you 6 key questions that can help you build your PR-ability and also help you communicate more powerfully with your ideal clients overall.

Connect:

https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

We discuss -

• WHO are you?

• WHAT's your party THEME?

• WHAT are you bringing to the party with your work? What's

different about YOUR party? What change are you here to make?

• WHAT's your party trick? What will you be remembered for?

• WHY are you so passionate about INVITING PEOPLE to your party?

• WHY is it important people JOIN you?

And we explore WHAT parts of your story must you share to connect with your ideal client to create empathy and create trust in you as your ideal client's perfect trusted guide.

I'd love to hear if you have any lightbulb moments! Drop me a DM on Insta and also let me know via an Insta DM if you'd like to find out more about our new StorySteps progamme which helps you nail your story in 4 weeks xx

This is a biggie for many of our clients - it's seen as the ultimate trust tag, the title they strive towards. Does it feel out of reach for you as a woman in business? Maybe you've just started out and it's a dream, on your vision board? Well it IS do-able no matter how long you've been in business. It's not easy and yet it's totally do-able...! Come and join me to find out how, as I share the 3 ways female entrepreneur clients of ours have become featured in Forbes with some fabulous PR wins. At the end of the episode I also mention our new mini programme, StorySteps that helps entrepreneurs build their story to be press ready. It's just 4 weeks and at an entry price of £197 + VAT it's a no brainer way to get PR ready. Find out more about StorySteps via our socials below, or drop me a DM.

Connect:

https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

This week alone we've seen our clients win awards, get paid speaking gigs, win new DREAM clients, be approached for collabs, and secure national press coverage impacting millions - ALL from them nailing their story and getting super clear and confident on communicating their unique awesomeness - BOOM!

This is why I am so passionate about helping female entrepreneurs to get your story straight here and now - because from here incredible opportunities come rolling in - opportunities you are currently blocking yourself from if you're muddled about how to share your story.

In this episode we cover 5 ways Nailing Your PR Story can Boost Your Business Connect:

https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

In today's episode we are talking about barriers and blocks as to why you are NOT doing PR. We take a quick look at 3 of the main reasons female entrepreneurs we come across feel stuck or nervous about taking their first steps in their PR journey to getting in the press. It all comes down to overwhelm. - Overwhelm around the logistics and fear of dealing with the media - Overwhelm of not knowing what to do with your story, not knowing which bits are PR-able, not knowing how much or what to share with the press, or what content to create - Overwhelm around judgement, and fear of what others will think about what you share via your PR I offer you some guidance on how to move through these blocks and also invite you to keep an eye out for something very special we have opening up to you this week - a 1 time only mini offer that will help get you PR ready. Keep an eye on our socials as to not miss that! Follow Us: https://www.facebook.com/groups/PRYouCanDoIt https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

In this episode I share with you some insights from a fabulous talk from radio and TV Presenter. Remel London - who talked about 'How to Make it into the Mainstream' at Dani Wallace's recent Bee Inspired event.

Listening to Remel's talk from a female entrepreneur perspective, with a PR hat on was so interesting as she talked about making the most of opportunities, the importance of authenticity, not taking no for an answer and being brave to fully showcase your true passion for your craft. As a purpose and passion filled entrepreneur or startup it's essential you stand behind your mission and what you are here to do with your work. If you're holding yourself back in any way I hope you'll find these insights inspiring - I certainly did! We need to get visible in our business to do it justice. We need to use the media and press to showcase and further amplify our message. We need to create our own opportunities to generate the impact we desire. It's time to do all these things! x

Find out more about Bee Inspired - https://www.iamthequeenbee.co.uk/events

Find out more about Remel London - http://remellondon.com/ Ways we can support you Support from us https://www.facebook.com/groups/PRYouCanDoIt https://www.chocolatepr.co.uk/get-your-media-bio/ https://www.chocolatepr.co.uk/membership-join/ https://www.chocolatepr.co.uk/dare-to-be-seen/ https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/ Follow us: https://podfollow.com/pr-powerhouse https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr