PR Powerhouse with Jo Swann

Today I'm going to talk to you about a recent event entrepreneurial event I attended - the fabulous Bee Inspired, hosted by my incredible friend and client Dani Wallace, AKA the Queen Bee and I'm going to share with you some insights from the media panel I hosted there as well as some reflections on a talk from one of the guest speakers, Trina Nicole.

The theme of the 2 days was 'Taking up space' - and this couldn't be closer to my heart in terms of seeing people share their message and story to start important conversations and get people thinking. Trina talked to us about her perception of being an influencer, what this really meant and how we can all find the power of our own influence.

We then asked a national and local journalist what they were looking for in terms of PR approaches from entrepreneurs - we asked them how they could support you in celebrating your stories and journeys and I share these tips with you.

Find out more about Bee Inspired - https://www.iamthequeenbee.co.uk/events

Find out more about Trina Nicole - https://www.trinanicole.com/

Find out more about Lebby Eyes national journalist and how to contact her - https://muckrack.com/lebby-eyres

Ways we can support you

Support from us

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https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

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This week's episode is all about owning your impact as a female entrepreneur or online coach - I ask you how often you actually stop to think about the impact you are making with your work. As part of International Women's Day we got tagged all over the Internet and it made me proud and reflective of how we've helped so many other women in business create powerful ripple effects/ Do you see the impact you're making or do you still focus too much just on what you do rather than the effect of what you do? In this episode I ask you to:- 1) Regularly check in with yourself to acknowledge the impact you're making 2) Document and share your successes 3) Use your successes to drive you to make even more impact 4) Use the media to reach more people This episode was also inspired by Louisa from Mamas Ignited whose book launch I am speaking at this weekend - go and give her a follow - she will also help you step into celebrating you and the impact you make! www.mamasignited.co.uk www.facebook.com/mamasignited

Ways we can support you

Support from us

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https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

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"Find out who you are and do it on purpose!" Have you heard this quote before from the fabulous Dolly Parton? We loved on this quote last week in our PR Party and really worked with those involved to get them to think about if they do this. Do you do this? Really?? Let's explore that... In this episode we talk about how the big brands own their brand personality and consciously create the image they desire, which highlights and showcases their values - lots of food for thought here as we quote American behavioural scientist Jennifer Aaker from her article published in the Journal of Marketing Research where she talks about brand personality being made up of five key factors -come and find out what they are!

We also provide a roundup of what we covered in the PR Party (our free week's worth of PR training for female entrepreneurs and online business coaches who want to get published in the media, which ran over on Facebook in https://www.facebook.com/groups/PRYouCanDoIt We covered

• The importance of celebrating you in PR
• The key to press success- clearly communicating your mission message
• Finding your PR angles- you have more than 1 story but how do they connect - to the 1 thing you want to be known for?

In the end we conclude the only way to nail this is to listen to Dolly...and find out who you are and do it on purpose!

Lastly we invite you to Dare to Be Seen and let you know how we can help you with our PR Programme created for female entrepreneurs and online business coaches who are in their first few years of business.

- Jennifer Aaker Dimensions of Brand Personality Paper -https://papers.ssrn.com/sol3/papers.cfm?abstract_id=945432

- Dare to Be Seen - our 8 Week PR Accelerator programme for female entrepreneurs and online business coaches - https://www.chocolatepr.co.uk/dare-to-be-seen/

Ways we can support you

Support from us

https://www.facebook.com/groups/PRYouCanDoIt

https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

Follow us:

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In this week's episode I want to show you what PR looks like - without actually being able to show you what PR looks like!?! We chat through the PR wins of 2 of our clients- both female coaches to other female entrepreneurs - to try and show you how varied PR can be, and how the same message can strike a chord with multiple media, enabling you to reach your audience via so many different press routes. In doing so I hope to open your eyes to the vast opportunities that exist when you start to engage with the media and I also hope to excite you about what's possible for you when you get PR ready! From being featured in mainstream consumer womens' media like Closer magazine, to being featured in powerhouse online publications like Medium.com the 2 women I celebrate and showcase in this episode are riding the wave of being press ready and experiencing so many business benefits from this. Have a listen to find out what these are and see if you can imagine yourself also celebrating these wins. If not, why not? What do you need to do first? (Maybe go back a few episodes and have a listen at how to get Press ready! :)) If you'd like to follow the ladies I mention check out their links in the shownotes below and if you'd like to join in the PR Party I also invited you to you can do so below too. Have a fabulous week and please make sure you celebrate YOU within it!

https://www.chocolatepr.co.uk/pr-party/

Laura Rowe, Align Lifestyle https://alignlifestyle.co.uk/ https://www.facebook.com/alignlifestyleliverpool https://www.instagram.com/align_lifestyle/ Laura will also be taking to the stage again this year at Bee Inspired March 2022 -but as a full blown speaker this time to share her story in a full talk - see here - https://www.iamthequeenbee.co.uk/beeinspired Claire Sweet, Peace Together Money Coaching https://peacetogether.co.uk/ https://www.facebook.com/peacetogethermoneycoach https://www.instagram.com/peacetogethermoneycoach/ https://medium.com/authority-magazine/women-leading-the-finance-industry-claire-sweet-of-peace-together-money-coaching-on-the-5-things-a9b9ceb17b15

Ways we can support you

Support from us

https://www.facebook.com/groups/PRYouCanDoIt

https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

Follow us:

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So today's episode is a bit of a different one - one based on my reflections from an epic week in LA with the incredible Niyc Pidgeon and her Elite Mastermind. This was a real uplevel situation for me and I think it's useful for me to reflect on my own business growth as well as just to talk to you about all things PR.

In this podcast we cover:-

- The power of TRULY unapologetically connecting to your mission and the confidence and consistency this brings in how you show up in your business

- The power of working with aligned mentors who can help you grow and hold you accountable to your goals

- The power of magnetism with others on the same road, and why I believe community is a key driver for success

I hope you enjoy these musings and that they help you reflect on your own business and the support you have around you.

We only grow when we step into new ways of being and working.

I also invite you join us in our FREE online PR Party - running 28th Feb - 4th March where you can gain clarity on communicating your mission more strongly, where you can experience the support of my team, and where you can connect with our community who will cheerlead and champion you. I really hope you can join us xx

https://www.chocolatepr.co.uk/pr-party/

Here's Niyc's Podcast which I would highly recommend you add to your list - it's seriously packed with gold if you're looking to grow your business !

https://podcasts.apple.com/gb/podcast/unstoppable-success-with-niyc-pidgeon/id1562013568

Ways we can support you

Support from us

https://www.facebook.com/groups/PRYouCanDoIt

https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

Follow us:

https://podfollow.com/pr-powerhouse https://www.instagram.com/jochocpr/ www.chocolatepr.co.uk https://www.facebook.com/chocpr

Today we're talking about using your story in PR and marketing, as a small business owner/female entrepreneur on a mission - and we talk about how it's a responsibility to share it - for so many reasons! With inspiration from varied sources from Demi Lovato to Steve Jobs to Terry Pratchett we talk about the role of the storyteller in society and why you must become one.

We cover:-

1. Remembering your story is what the media (and your potential clients) really want to hear

2. Remembering you have many stories to tell - not just one

3. Being aware that your story doesn't have to be one of woe

4. The importance of uplifting with your story

5. Remembering your story is unique

As a female entrepreneur, an online business owner, a coach, have you thought about your story in this way before? Have you used it to generate PR? It's such a powerful tool on so many levels. I'd love to connect with you so you can share your experiences with me x

Ways we can support you

Support from us

https://www.facebook.com/groups/PRYouCanDoIt

https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

Follow us:

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This has been quite a week - a juicy one full of a LOT of emotion, with some extreme highs and also moments of real vulnerability from our clients who are stepping out to be visible. You see it's not plain sailing this PR lark - it's not always a smooth ride, as due to the nature of PR we do, as a client of ours you dig deep, you often lay your heart and soul on the line and you may find parts of your story painful to tell…..

But all this becomes worth it when you are involved in needle moving PR - in PR that moves the dial, in PR that starts conversations that need to be had, and in PR that inspires and motivates others to be better, to be kinder, to be stronger, to be more honest…whether for the sake of others or for themselves.

This episode is not so much of a teach session but in it I want to share with you 2 different insights into our week working with online female entrepreneurs, as we kick off a conversation about the real impact of PR and how you can use it to leave your legacy.

We cover:-

- Questions to ask yourself to help you hone in on the wider world impact of your work

- Examples of lightbulb moments around long term goals

- Celebrating PR that's got people talking and the power of starting difficult conversations

I hope this inspires you to think bigger, and to do more with your voice, as what you have to say needs to be heard. x Follow The Queen Bee - Dani Wallace: https://www.facebook.com/thequeenbeedani https://www.facebook.com/groups/386708721935406 https://www.instagram.com/thequeenbeedani https://www.iamthequeenbee.co.uk Dani's Metro Article - https://metro.co.uk/2022/01/28/i-love-my-plus-size-body-i-was-gutted-to-be-told-to-lose-weight-for-my-health-16006111/

Ways we can support you

Support from us

https://www.facebook.com/groups/PRYouCanDoIt

https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

Follow us:

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Hello! Continuing our month of chat around business planning I thought I'd use this episode to answer a question I get asked a lot by female entrepreneurs who are starting to think about using PR to raise their profile and increase the power of their business communications and marketing….

The question:- When do I need a PR agency?

So this will be a short podcast right? Surely the answer is always…..!

Not so.

In this episode I chat about most common times we are asked to support clients as well as discussing how getting your PR foundations right and making yourself media ready also strengthens your business and marketing overall.

We chat:-

- PR messaging

- Media content creation

- Sourcing contacts

- PR strategy

Come and join us to see if you can identify where you are on the journey.

Ways we can support you

Support from us

https://www.facebook.com/groups/PRYouCanDoIt

https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

If you're still in planning mode we thought it would be useful to highlight a few awareness days and diary dates coming up that you can use to supercharge your PR. These opportunities give you the chance to get in on the conversation NOW, and be seen as relevant and topical by the media. In this episode we talk about the following PR routes you can take to utilise diary dates:- 1) Sharing your story 2) Providing case studies 3) Commentary 4) Offering tips and advice 5) Being reactive to media requests 6) Running events As a female entrepreneur with a passion and purpose fuelled business you should always be looking for ways to spread your message so you can make the impact you desire....and this episode helps you see how there are opportunities on a plate to do so. Resources www.awarenessdays.com Ways to work with us

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/pr-services/get-in-the-press/

Welcome to 2022! A Huge HAPPY NEW YEAR from me. For this first episode back we're talking about Planning for PR Success and as well as kicking the year off with a forward focus I'm encouraging you to also take a look back....to see what you achieved last year, where you moved forward, and where you fell short of your goals around getting more visible. I'm here to help you with 5 steps tp Planning for PR Success in 2022 as a female entrepreneur on a mission! In this episode we cover:- 1. Your Business goals for the year - we look at what your overall plans are for your business and how your PR plans can support these . I also point you to a fabulous resource from my incredible mentor Niyc Pidgeon who brings a positive psychology perspective to things - not to be missed! 2. What is your PR message? - it's time to get clear on double down on what specifically you want/need to communicate this year through your content and media exposure 3. What are your PR routes? We look at what your opportunities are to gain PR coverage, and what media you could target as female entrepreneurs/mums in business 4. Getting PR ready - let's not forget the basics. We look at what you need in place to be press friendly. Do you need support in this area? Hear how we can help. 5. Celebrating your wins - here we discuss the power of being driven on by the positivity of celebration and gratitude of the success you have already achieved to enable you to fly even higher and discuss celebration as a route to connection too. More gems from Niyc Pidgeon in here also! I hope you enjoy this episode and it gets you looking at 2022 with excitement and anticipation! Let's make this the year you REALLY get visible. With love Jo xx Links Niyc Pidgeon, The Hope Map - You can grab your copy of The Hope Map Here so you can reach your goals faster: www.thehopemap.com

Support from us

DM me on Insta https://www.instagram.com/jochocpr/ to book on our FREE Masterclass 13th Jan

https://www.chocolatepr.co.uk/get-your-media-bio/

https://www.chocolatepr.co.uk/membership-join/

https://www.chocolatepr.co.uk/dare-to-be-seen/

https://www.chocolatepr.co.uk/make-me-famous-mastermind-2022/

Niyc Pidgeon Unstoppable Success Podcast Episode 16 - How to use celebration to grow yourself and your business - https://podcasts.apple.com/gb/podcast/016-how-to-use-celebration-to-grow-yourself-your-biz/id1562013568?i=1000524187119