In this episode we are laying the foundations of exactly what PR is and how it can be properly incorporated into your business. We talk about understanding the elements of PR, their uses and how to do PR the right way. We also share useful storytelling tips to keep you on the right track of creating good PR.

What You Will Learn in This Episode:

- There is much more to PR than a press release

- The difference between advertising and PR in marketing

- How to include valuable points that make your story attractive to journalists

- 3 important tricks to use to keep you on the right track of good PR

- How to discover your powerhouse and harness the power of PR

- The types of PR that give you the opportunity to make a name for yourself in a business environment

- A unique way to turn your story into captivating words that provide value to your audience

Now that you know what PR is you've started your PR journey! I bet your mind is whirring with things you could do! Let these sink in, explore them, then continue your journey with our next episodes!

Resources:

- Watch the video on difference between PR and Advertising https://www.facebook.com/groups/PRYouCanDoIt/learning_content

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

Are you a passion and purpose fuelled entrepreneur, someone on a mission to spread your message? A business coach, a leader, a founder who desperately wants to help more people with your work? Then you NEED knowledge on how to harness the power of PR to boost your credibility and business visibility! If you have great ideas you'd like to share but no idea how to use PR to get them out to the world then this podcast is for you.

I'm Jo Swann, an expert with 20+ years of experience in the power of PR. Within these years, I worked as a journalist, a magazine editor, in online media and in radio. I've worked with household name brands and received multiple awards...but my mission now is all around using the power or PR to lift small businesses up - not the big corporates, but the individuals behind passion and purpose fuelled businesses. I am here to educate and inspire you to see that YOU can use the power of PR to supercharge your business.

This podcast will help anyone interested in getting off the ground with PR but specifically focuses on female entrepreneurs with visibility fears and doubts around being seen via PR. I'll be bringing you 20 episodes packed with insights on what PR is, how it works and ways you can harness its power. As well as sharing my knowledge these episodes will all provide inspiration from case studies with clients, experts, and other people in the entrepreneurial PR space who are rocking PR. At the end of this series, you will feel like a PR Powerhouse - and you will dare to be seen for who you really are.

I look forward to sharing an exciting journey with you on this podcast every week as I give you the friendly shove you need to harness your PR Powerhouse so you can get you the credibility you deserve, AND you can change more lives with your powerful message.

Resources:

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr