PR Powerhouse with Jo Swann

Today we are going to be talking about how you can craft your PR content - content that will connect based on who you really are and what you care about. This is all part of a proactive PR approach, when you pitch your ideas to journalists for consideration.

The place to start when proactively pitching to media is deciding what you say. We have to think about what is your message and what is the thing that you want to be known and recognised for?

I challenge you in this episode of PR Powerhouse to imagine yourself as a caricature and in doing that, try and think about what unique and distinct things would be associated with you as an individual.

Finding your PR message involves a bit of digging deep and thinking about what brought you to where you are today. We like to call this, mission-led Public Relations as it revolves around the objective of finding and honing your niche which can then be tailored into media pitches to different journalists.

In this episode, I also share an interesting concept from the global bestselling author and speaker, Todd Henry who coined the concept of "Knowing your notables". Using this concept, we can figure out what you feel truly passionate about and what you would like to change about the world.

What You Will Learn in This Episode:

• How to connect with your own unique message
• How to be consistent and focused with your message
• How to use your message to create PR content
• Tapping into your emotions and the concept of "Knowing your notables"

Shaping your message can be a up and down journey of self-reflection, understanding and empathy towards yourself as an individual. Go deep and see what you find! x

Resources:

Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt

Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/

Follow me on Instagram https://www.instagram.com/jochocpr/

To find out more about Todd's concept of knowing your Notables find all his channels here - https://www.toddhenry.com/

Subscribe to hear the latest podcast episodes as we upload them weekly.

Thanks so much

Jo

In being able to celebrate the highs of securing our dream PR coverage, we must also recognise there will be times when the answer is no. There will be many reasons why a journalist might have said no to you on this occasion. Public relations, like journalism, is a fast paced industry where things are always moving and changing. It's important to remember securing free editorial coverage is a privilege, one that isn't automatically granted to us but it is still definitely something we can achieve when we take the right steps. I will be discussing how we can move forward after a pitch rejection and what you can learn from a journalist saying no. As the saying goes, when one door closes, another one opens…

What You Will Learn in This Episode:

1. Rejection isn't personal
2. You won't be blacklisted if your pitch isn't quite right
3. Make sure your content is tailored to what they are looking for
4. A no is a step closer to a yes…
5. Retarget and go again!

Resources:

Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt

Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/

Follow me on Instagram https://www.instagram.com/jochocpr/

Subscribe to hear the latest podcast episodes as we upload them weekly.

To experience PR success, you must identify the mistakes made in the process of creating it and how to correct them. Today, I'm going to guide you through putting your story out there in a way that captivates your audience and avoids the common pitfalls in PR. We'll talk about what you need to do before sending your PR story to the journalists in order for it to be published.

What You Will Learn in This Episode:

- The top 5 mistakes made in the PR space and how to correct them

- How to position yourself in the PR space for long-term success

- How to incorporate what the media wants into your story

- How putting effort into crafting your story puts you in control of how it's going to be published

- Why downplaying your story doesn't serve you

- Why you need to include your media bio in the content you are sending to journalists

- How images help your audience to understand your PR message

When you send a PR story and it gets rejected or it doesn't work out as you imagined, don't give up. Beware of any mistakes that you perhaps made, but there is no need to sabotage your PR success and limit your chances of making it in the PR world - you CAN do this!

Resources:

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

In today's episode, we are going to talk about the effects of sharing our story with the press. We are going to see how the power of a good PR story can open doors to getting national coverage and opportunities for getting paid. We will understand how your PR story can touch the lives of audiences and inspire them on their journey to transformation.

What You Will Learn in This Episode:

- Why you should tell your story and what you can gain from it

- Why your PR story doesn't need to be big or dramatic in order to make an impact

- How sharing your story inspires hope in your audience

- How putting your story out there brings a sense of pride and opportunities for getting paid

When you share your PR story, you become an expert in the area you speak on. It shows how you've overcome a certain problem, and how you can help your audience get through the situation they find themselves in. Telling your story helps you grow a connection with your audience, sparks interest in them and makes them feel like they are not alone.

Resources:

- Visit our website to get What's Your Story Guide http://www.chocolatepr.co.uk/

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

In this episode, I'll share my knowledge on what media you should target to get your PR message out there and build your portfolio with ease. We'll talk about the importance of starting with local media because they tend to support local entrepreneurs, and I'll also share some advice on how to contribute to global online media and get recognised nationally.

What You Will Learn in This Episode:

- Why you should never dismiss local media

- The 3 media routes you can take to share your PR content

- How to locate the media that can give you press coverage more easily

- Massive pool of online opportunities you should explore

- Tricks for writing PR content that gets you selected by the media

- How targeting freelance journalists can create a win-win situation

- How to work towards the bigger media trust tags in your marketing

As you build up your PR portfolio, you are taking steps towards becoming a PR expert in the long run. The hard work you put in will help you produce relatable content and lead you up the PR ladder.

Resources:

- Thrive Global https://thriveglobal.com/

- Medium https://medium.com/

- Authority Magazine https://medium.com/authority-magazine

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

In today's episode, we'll talk about how to successfully pitch your message to journalists. We'll talk about what to share, the ways to share it, and how to communicate with journalists to help them get your message across media. We'll also explain the reasons why most people feel the need to give up when it's time to pitch to journalists.

What You Will Learn in This Episode:

- What you need to understand about media in order to pitch your ideas to journalists

- Dissolving the fear around speaking to journalists

- Which social media platforms journalists use and how to strike up conversations with them

- How to efficiently share your ideas with the 3 types of pitches

When pitching to journalists, think about the headline and the impact that your PR content will have on the person reading it. You also have to keep following up with the journalists and understand that they are human beings just like you. Once you find the right way to pitch your ideas, you're on your way to PR success.

Resources:

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

It is not always a smooth ride when undertaking PR. You might face some challenges on your journey, and one of these challenges is imposter syndrome. In today's episode, I share my experience of having imposter syndrome and how I overcame it. I talk about how imposter syndrome can block you from growing your business as you shy away from opportunities to thrive in the spotlight. I'm also sharing a case study on how putting yourself out there and getting a grip on self-doubt pays off.

What You Will Learn in This Episode:

- The use of a well-written bio to bring your message to life

- How the power of PR can help you fight imposter syndrome without pausing the frame

- How doing your PR helps motivate your audience and elevate their trust in you

- The 3 types of imposter syndrome and how to identify it

- Case study: how Marie found her confidence through PR by taking her first step

When you step into the light and own your area of specialisation, your audience will begin to warm up to you. This will help you start believing in yourself and get rid of imposter syndrome. As you move from being fearful to being empowered, your PR activity will exhibit confidence and that will help transform your business.

Resources:

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

In the first three episodes of PR Powerhouse, we talked about what PR is and the essence of having good PR. Today, we will be sharing what you need to get started with PR, how to build your mission message, and how to promote your purpose-driven business.

What You Will Learn in This Episode:

- 5 important keys to get started with PR

- How to connect the pieces of your story to provide valuable PR content

- The importance of having your media bio

- How professional brand photography helps you share your ideas

- The easiest way to find content on the subject areas you like to write on

- How real-life stories create opportunities for you to write your own story

Start by asking yourself what your mission is and leaning into the passion that drives you into using PR. Then you will be able to create content that impacts the lives of your audience and inspires them.

Resources:

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

Today's focus is on how startups can get national press coverage for free. We emphasize the importance of using your personal experience to connect with your audience. I'll also share some of my knowledge on using relatable content to attract journalists to your business.

What You Will Learn in This Episode:

- The 3 ways that startups can use PR to get national coverage for free

- How to engage your audience with content from your personal experience

- The easiest way to approach journalists with your content

- How to use written articles to elevate your position in your space

- The best social media platform to gain opportunities with journalists

PR can be a TOTAL gamechanger - it can place a startup business alongside a much more established business and present it as an equal, or even as a superior, when featured in the press. Being a startup gives you PR Power and I am passionate about you not wasting years feeling 'not ready' and instead you taking the bull by the horns so you can harness the power of PR from day 1! You CAN do this, and I'm teaching you how.

Resources:

- FeatureMe UK https://www.facebook.com/featuremeuk

- Thrive Global https://thriveglobal.com/

- Follow #journorequest hashtag on Twitter

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr

In this episode we talk about how important it is to include PR in your marketing strategy. So many times PR is created with minimal effort, or even left out of marketing altogether. Avoiding the use of PR is similar to someone who has superpowers and refuses to use them. But with good PR, you can boost your credibility and grow your audience.

What You Will Learn in This Episode:

- 5 reasons why including good PR is an absolute must in marketing

- How to harness the immense power of PR in growing your audience and boosting credibility

- How PR can open doors of great opportunities and recognition in business environments worldwide

- How your PR activity can have a positive impact on your audience at no cost

- Using PR as an amazing method to boost your visibility in the business world

With the use of good PR, you can make your online digital presence known to your ideal clients. When you put yourself out there, you gradually build trust with your clients and open doors to new opportunities with potential clients.

Resources:

- Join my Facebook Community PR 'You Can Do It' https://www.facebook.com/groups/PRYouCanDoIt/

- Chocolate PR https://www.chocolatepr.co.uk/

- Follow Chocolate PR on Facebook https://www.facebook.com/chocpr

- Find me on Facebook https://facebook.com/jo.swann.52

- Follow me on Instagram https://instagram.com/jochocpr