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Share 029 - Tara Shelton talks Creativity, Entrepreneurship, Start-Ups, The Development of a Brand, Your Business Can Create Your World and More!
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029 - Tara Shelton talks Creativity, Entrepreneurship, Start-Ups, The Development of a Brand, Your Business Can Create Your World and More!
Dream & Do - Creative agency for start-ups, business visionaries and dreamers everywhere...
Ideas : Graphic Design : Brand Storytelling : Artwork : Creative Content
FREE Book for the first 11 Lucky Ladies Lounge Listeners!!! - Get Your Hands on Dream & Do's free book http://www.dreamanddo.com.au/freebook
Our purpose is to ‘help people create their own destiny by giving them the courage to DO what they always dreamed of.’ We offer start-ups and small businesses great design, branding and creative thinking to paint their vision and connect with their customers. We love business and believe in the power of creativity to transform businesses into brands. We believe that creativity is the edge in a knowledge economy and dreaming is the first step to creating a new reality.
Today, Dream & Do is a start-up creative agency, buttomorrow, it will be so much more. Dream & Do will be the world class brand for following your dreams and it’s ‘Dream Team’ will be pioneers of creativity.
Dream & Do has a small team of highly creative, caring individuals that have an alternative view on the world. We don’t have enemies but if we had to pick, it would be trends and monotony. We are thinkers and explorers and are constantly pushing ourselves to the edge of our creativity, expanding it with every project. We are not driven by ‘making things look pretty’ or winning design awards, but turning incredible ideas into reality for good people that deserve success.
Tara Shelton
Founder & Creative Director, Dream & Do
(BIO From 'B&T 30 under 30' award)
It was 2012 and Tara wanted to create gifts for girls, made by girls, minus the cheese factor of inspirational messages. She founded her first company, a beautiful hanky brand called Moi Self. Her hankies were featured in InStyle, Vogue and Hello May, and hanky stocks in New York and Hong Know, Tara’s design and creativity was highly recognised with an incredible win of Young Designer of the Year.
But one company wasn’t enough for Tara. Just under two years ago, she founded her second business, a design and branding agency called Dream & Do in Sydney. It’s clear Tara has creativity bursting out her every pore. And creativity is what she says every business needs. Ideally, Dream & Do will move beyond an agency and into a creative space with a café and bookshop attached.
One downside in the design industry though, she says, is the lack of originality. “A lot of designers out there simply provide aesthetic answers that are on-trend to briefs rather than strong thinking, design and creativity. There’s a lot of talking design lingo and pulling the wool over clients’ eyes, which is an inauthentic way to do business. We try to break down those barriers.”
With a new little bub gracing her apartment the notion of finding balance between work life and home life is becoming much more apparent to Tara. And when asked to describe her attributes in no more than five words, she said: “Passionate, creative, dedicated, positive, authentic.”
LINKS
Website: http://www.dreamanddo.com.au/about/
Instagram: (preferred most active social) https://www.instagram.com/_dreamanddo_/
Facebook: https://www.facebook.com/dreamanddocreative
Linked In: https://www.linkedin.com/in/tara-shelton-5494b39
Awards
Recent winner of "B&T 30 under 30 Award" 2016
http://www.bandt.com.au/media/meet-creative-advertising-design-bt-30-30-winners
Finalist for Anthill Cool Companies Award 2015 - Micro Business Award
http://anthillonline.com/meet-dream-anthill-2015-cool-company-awards-finalist/
Want more from Anna & Emma ? Follow us at http://www.facebook.com/theladiesloungemedia
View all episodes
By Anna Massie and Emma Franklin BellDream & Do - Creative agency for start-ups, business visionaries and dreamers everywhere...
Ideas : Graphic Design : Brand Storytelling : Artwork : Creative Content
FREE Book for the first 11 Lucky Ladies Lounge Listeners!!! - Get Your Hands on Dream & Do's free book http://www.dreamanddo.com.au/freebook
Our purpose is to ‘help people create their own destiny by giving them the courage to DO what they always dreamed of.’ We offer start-ups and small businesses great design, branding and creative thinking to paint their vision and connect with their customers. We love business and believe in the power of creativity to transform businesses into brands. We believe that creativity is the edge in a knowledge economy and dreaming is the first step to creating a new reality.
Today, Dream & Do is a start-up creative agency, buttomorrow, it will be so much more. Dream & Do will be the world class brand for following your dreams and it’s ‘Dream Team’ will be pioneers of creativity.
Dream & Do has a small team of highly creative, caring individuals that have an alternative view on the world. We don’t have enemies but if we had to pick, it would be trends and monotony. We are thinkers and explorers and are constantly pushing ourselves to the edge of our creativity, expanding it with every project. We are not driven by ‘making things look pretty’ or winning design awards, but turning incredible ideas into reality for good people that deserve success.
Tara Shelton
Founder & Creative Director, Dream & Do
(BIO From 'B&T 30 under 30' award)
It was 2012 and Tara wanted to create gifts for girls, made by girls, minus the cheese factor of inspirational messages. She founded her first company, a beautiful hanky brand called Moi Self. Her hankies were featured in InStyle, Vogue and Hello May, and hanky stocks in New York and Hong Know, Tara’s design and creativity was highly recognised with an incredible win of Young Designer of the Year.
But one company wasn’t enough for Tara. Just under two years ago, she founded her second business, a design and branding agency called Dream & Do in Sydney. It’s clear Tara has creativity bursting out her every pore. And creativity is what she says every business needs. Ideally, Dream & Do will move beyond an agency and into a creative space with a café and bookshop attached.
One downside in the design industry though, she says, is the lack of originality. “A lot of designers out there simply provide aesthetic answers that are on-trend to briefs rather than strong thinking, design and creativity. There’s a lot of talking design lingo and pulling the wool over clients’ eyes, which is an inauthentic way to do business. We try to break down those barriers.”
With a new little bub gracing her apartment the notion of finding balance between work life and home life is becoming much more apparent to Tara. And when asked to describe her attributes in no more than five words, she said: “Passionate, creative, dedicated, positive, authentic.”
LINKS
Website: http://www.dreamanddo.com.au/about/
Instagram: (preferred most active social) https://www.instagram.com/_dreamanddo_/
Facebook: https://www.facebook.com/dreamanddocreative
Linked In: https://www.linkedin.com/in/tara-shelton-5494b39
Awards
Recent winner of "B&T 30 under 30 Award" 2016
http://www.bandt.com.au/media/meet-creative-advertising-design-bt-30-30-winners
Finalist for Anthill Cool Companies Award 2015 - Micro Business Award
http://anthillonline.com/meet-dream-anthill-2015-cool-company-awards-finalist/
Want more from Anna & Emma ? Follow us at http://www.facebook.com/theladiesloungemedia