In this episode of Med Spa Marketing Group Chat, live from the VCS trade show floor, host Kevin dives into a riveting conversation with Michael Figueroa from Influx Marketing. They explore the critical importance of data-driven decision-making in med spa marketing. Michael emphasizes that without robust reporting, data collection is futile, highlighting the necessity to track not just returns on ad spend but also the lifetime value of customers. They discuss the challenges and strategies for linking marketing initiatives to actual revenue, illustrating how conversions can mean different things across different stages of the customer journey. This episode offers invaluable insights into refining marketing efforts and operational strategies in the med spa industry through precise and actionable data reporting.

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