It’s one thing to have your business. It’s another to help customers find you. In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan discuss the second largest search engine and how you can utilize it to find new customers and engage with your existing ones. Trust us, this is not the search engine you think it is.

RESOURCES:

Click and Mortar website: clickandmortar.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

01:55 The Second Largest Search Engine is Not a Browser

03:42 Google Search Results in 2025

05:27 Video Answers in Search Results

07:39 The Power of Delivering Answers With Video

11:35 Different Video Formats to Deliver Information

13:42 Should You Give Away Your Trade “Secrets?”

16:37 YouTube Wants You to Succeed On Their Platform!

20:26 What Questions Are Your Customers Asking?

23:09 Creating Video Content the Simple Way

25:03 Closing Thoughts