Click and Mortar Podcast

Your business lives and dies on its ability to find new customers and clients and closing sales. Few tools have proved as effective at this as Direct Response Marketing. But where to start? And what are the important things to do first

In this episode, business owner and coach Dave Krygier shares his wisdom from 30 years of experience using direct response marketing for his businesses. Entrepreneur and video producer Rachel Bastarache Bogan joins him for an enlightening conversation to jump start this marketing strategy in your business. Listen up and take notes with this special edition episode!

RESOURCES:
Click and Mortar website: clickandmortar.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 


SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

02:22 Direct Response to Increase Sales

06:03 High Dollar Ads vs. Direct Response Success

11:16 Success Starts With the Test

13:56 Most Traditional Ads Are Not Direct Response Marketing

18:17 Psychology of Memory and Marketing

21:37 Combining Traditional Marketing with Direct Response

27:34 Testing At The Tiny Store

30:20 Powerhouse Elements to Use to Drive Traffic

32:26 Avoid Wasting Cash on Ads

35:03 DIY Direct Response

36:49 Hiring a Professional Direct Response Copy Writer

40:24 Closing Thoughts

If you have entrepreneurial blood, your life can become totally absorbed in your business, dedicating every waking moment to its success. But what is the cost? You can’t go far in business coaching to hear the word burn out. Everyone says to avoid it. But how? And if the goal was getting into business so you could “have more free time” how do you make that happen?

In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan talk about what it takes to build a healthy lifestyle as an entrepreneur and small business owner. Yes, it is possible to work hard, enjoy your life and avoid burnout.

RESOURCES:

Click and Mortar website: clickandmortar.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

01:48 24/7 Dave

06:12 Giving Up Life for Work

08:14 Stopping the 24/7 Treadmill

13:25 Know the Risks of 24/7 Entrepreneurship

19:58 Strategies to Help Lighten Your Load

27:02 Actually Have a Life

30:43 Episode Close

Everywhere you look, AI is an inescapable part of today’s workplace. Whether you’re already a pro at crafting prompts or still kicking the tires, this episode is for you. AI is a powerful tool to leverage and gain back valuable hours to use elsewhere in your business. But where to start or how to utilize it? Listen up!

In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan dive into an jam-packed conversation about how AI works, its strengths and weaknesses, and how you can start using it to accelerate your business communications.

RESOURCES:

Click and Mortar website: clickandmortar.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

01:29 AI: Taking Jobs or Doing Tasks?

05:56 Associations vs Smarts

10:23 Leveraging AI’s Compiled Data in Your Business

15:20 AI Slop: the Pitfall

21:30 Using AI Tools Effectively

28:59 Wrap Up

You don’t have to go far into business marketing before you hear the word “storytelling.” It comes up so much it often feels more nebulous in what it means, how to use it in your business and what it takes to create content that talks about your business. In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan talk about what storytelling is and how to create stories for your business with practical methods you can start using today.

RESOURCES:

Click and Mortar website: clickandmortar.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

00:53 The Buzzword vs. The Doing

04:36 Every Great Storyteller Has a Guide

07:45 Simplifying the Storytelling Process

08:51 A Story: Service Tech Saves a Client $25,000

12:04 Creating a “Master Content Log”

14:04 A Story to Get Above the Noise

16:01 Get Stories Off Your Website and In Front of Customers

20:19 The Power of Sound with Storytelling

24:28 Use Your USP, Test Everything, and Keep it Simple

26:43 Resources To Go Further

29:12 Closing Thoughts

It’s one thing to have your business. It’s another to help customers find you. In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan discuss the second largest search engine and how you can utilize it to find new customers and engage with your existing ones. Trust us, this is not the search engine you think it is.

RESOURCES:

Click and Mortar website: clickandmortar.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

01:55 The Second Largest Search Engine is Not a Browser

03:42 Google Search Results in 2025

05:27 Video Answers in Search Results

07:39 The Power of Delivering Answers With Video

11:35 Different Video Formats to Deliver Information

13:42 Should You Give Away Your Trade “Secrets?”

16:37 YouTube Wants You to Succeed On Their Platform!

20:26 What Questions Are Your Customers Asking?

23:09 Creating Video Content the Simple Way

25:03 Closing Thoughts

We’ve all been there. Waiting on hold for a long time. No responses on a contact form. Minimal interaction at the check out line. Customer service has degraded across every contact point in every industry and business. But from what others accept as “normal business practice,” you have the opportunity to care for your existing customers and create new ones. Customer service is your secret weapon to scaling your business.

In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan explore the ways small business owners can delight and care for customers, returning and new alike through thoughtful and intentional interactions at every level of contact.

RESOURCES:

Secrets of the Tiny Store: secretsofthetinystore.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

01:11 The Downfall of Customer Service

06:01 Outsourcing and AI vs. Real Human Connections

09:53 The Simplicity of Customer Service

16:24 Utilizing Different Communication Technologie

19:00 Destroyed Opportunities Because Of Bad Customer Service

23:22 Creating Processes for Good Customer Service

26:51 Episode Close

Small businesses thrive on the connections they make to their customers and clients. Your business is no different. One of the best and most effective tools at your disposal is utilizing social videos to find new customers. When there are many other hats to wear as a business owner, why is social video worth the time to do? And how can you get started creating videos that connect with your ideal customer?

In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan discuss the realities that no matter what industry your business is in or what customer you serve, creating videos for social platforms is integral to your business growth.

RESOURCES:

Secrets of the Tiny Store: secretsofthetinystore.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

00:52 Customer Connections Created Through Video

03:48 Creating Community

07:37 “But I don’t like social media!”

11:30 The Desire for Social Proof

16:04 Getting Started

20:53 A Little Help from AI

25:25 Connections Create Scale

26:40 Close