You don’t have to go far into business marketing before you hear the word “storytelling.” It comes up so much it often feels more nebulous in what it means, how to use it in your business and what it takes to create content that talks about your business. In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan talk about what storytelling is and how to create stories for your business with practical methods you can start using today.

RESOURCES:

Click and Mortar website: clickandmortar.net 

Video Creation Help: renegadedigitalpost.com/videoforbusiness 

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

00:53 The Buzzword vs. The Doing

04:36 Every Great Storyteller Has a Guide

07:45 Simplifying the Storytelling Process

08:51 A Story: Service Tech Saves a Client $25,000

12:04 Creating a “Master Content Log”

14:04 A Story to Get Above the Noise

16:01 Get Stories Off Your Website and In Front of Customers

20:19 The Power of Sound with Storytelling

24:28 Use Your USP, Test Everything, and Keep it Simple

26:43 Resources To Go Further

29:12 Closing Thoughts