In this episode, we cover the way we apply Donald Miller’s StoryBrand framework to marketing a charity or non-profit.

The hero's journey framework:

• Hero: The central figure (in this context, the donor) facing a challenge.
• Villain: The problem or obstacle the hero (donor) needs to overcome.
• Guide: The mentor (your charity) providing the hero with the necessary tools and plans to overcome the villain.

Framework breakdown:

• The hero encounters a problem (villain).
• The hero meets a guide.
• The guide gives the hero a solution and a plan.
• The hero follows the plan, leading to success or preventing failure.

Application in non-profit marketing:

• Donor as the Hero: Position the donor as the hero of the story.
• Charity as the Guide: Your charity should be the guide that empowers the donor.
• Engagement Strategy: Use this narrative to create emotional connections and inspire donors to act.

About Charitabl.

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The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.

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