Defining the Chasm:
- Unfamiliar Experiences: Stories about a vastly can feel foreign at first.
- Building Empathy:*Relatable journeys make people follow along.
Storytelling Tips:
- Show Your Working: Just like in maths, explain the journey, not just the answer.
- Journey Conversion: Take people from where they are to where you are now.
IMPACT Model:
1. Immersion: Engage senses to draw people into the story.
2. Motivation: Share your purpose and reason for being there.
3. Puzzle: Highlight what seemed strange or caught your interest.
4. Affinity: Share what touched your heart and engaged your empathy, and why.
5. Commitment: State your resolve and promise based on empathy.
6. Transformation: Reflect on how the encounter changed you.
Call to Action (CTA):
- What do you want me to do?
- How much does it cost?
- How do I do it?
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