In this episode, Mike and Jordan introduce an effective framework for engaging donors through storytelling. They discuss Mike’s "story → paradox → lesson" model, which transforms simple narratives into thought-provoking content. By turning stories into lessons, charities can go beyond merely sharing sympathy-inducing stories to empathy-building narratives and establish themselves as guides and thought leaders. 

The episode includes practical examples of stories that use this method, such as Mike’s time in Iraq at the height of the war with ISIS. Listeners will learn how to contextualise stories for their supporters, to add value and inspire their donor base.

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The Charitabl. Agency takes the guesswork out of your fundraising through creating compelling campaigns, successful appeals, coaching your team, and embedding foolproof strategies to help you raise more money.

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