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In this episode of The Disruptionist, Jess Singh explores how branding subtly shapes our daily decisions. Inspired by her visit to Times Square, she highlights why big brands invest in high-traffic ads to build trust and prestige. Jess breaks down the power of consistent branding—logos, colors, and messaging—in creating recognition and connection. She also shares how small businesses can apply these strategies to stay relevant. Tune in for a thought-provoking look at branding’s impact in today’s fast-paced world.
Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP
Follow Jess: https://www.instagram.com/itsjesssingh/
Timestamps:
00:00:00 - Introduction
00:01:05 - Influence of Brands in Daily Life
00:01:38 - The Prestige of High-Visibility Advertising
00:02:41 - Consistency in Branding
00:03:55 - Physical Branding and Store Design
00:04:17 - Emotional Branding
00:05:23 - Coke vs. Pepsi: A Branding Battle

00:06:15 - Subtle Branding Techniques
00:07:40 - Digital Branding Influence
00:08:55 - Strategies for Small Businesses
00:10:20 - The Impact of Branding on Customer Perception
00:11:34 - Measuring Branding Effectiveness
In this episode of The Disruptionist, Jess Singh explores how branding subtly shapes our daily decisions. Inspired by her visit to Times Square, she highlights why big brands invest in high-traffic ads to build trust and prestige. Jess breaks down the power of consistent branding—logos, colors, and messaging—in creating recognition and connection. She also shares how small businesses can apply these strategies to stay relevant. Tune in for a thought-provoking look at branding’s impact in today’s fast-paced world.
Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAP
Follow Jess: https://www.instagram.com/itsjesssingh/
Timestamps:
00:00:00 - Introduction
00:01:05 - Influence of Brands in Daily Life
00:01:38 - The Prestige of High-Visibility Advertising
00:02:41 - Consistency in Branding
00:03:55 - Physical Branding and Store Design
00:04:17 - Emotional Branding
00:05:23 - Coke vs. Pepsi: A Branding Battle

00:06:15 - Subtle Branding Techniques
00:07:40 - Digital Branding Influence
00:08:55 - Strategies for Small Businesses
00:10:20 - The Impact of Branding on Customer Perception
00:11:34 - Measuring Branding Effectiveness