More often than not what separates those who make it from those you don't is sheer persistence.

We all fail, but it's those willing to get back up that win. Those who remind themselves of their vision when nothing is going their way.

Those who accept the sacrifice and grind of the journey; or better, embrace it.

These are the exact traits of today's guest on The Hustle & Fitness Podcast, Jonathon Dixon.

A successful entrepreneur, bodybuilding champion, and genuinely authentic guy, we dived into his story of building himself and his company to where they are today.

We talked:

- How he nearly lost his left arm at 16 and how fitness was the only thing that saved him

- The journey of leaving an underpaying, overworked job to start is own business competing against them

- His secret to building his supplement store to 7 figures plus as a 1-man show

- The mentor that changed his life and showed him the path to his current success.

- Why most people don't follow through on their fitness goals AND the key ingredient they need to find.

Come have a listen if you want inspiration to aim higher and take the gold nugget lessons from Jono's journey.