Dr. Ben Hardy is an organizational psychologist and bestselling author of Willpower Doesn’t Work.

His blogs have been read by over 100 million people and are featured  on Forbes, Fortune, CNBC, and many others. He is also a regular contributor to Inc. and Psychology Today.

In 2020, he has two books coming out. Personality Isn’t Permanent debunks  the myth that personality is innate and unchangeable, and gives you  science-backed strategies for becoming the person you want to be. Who Not How is a co-authorship with Dan Sullivan, the #1 entrepreneurial coach in the world.