Matt and Anne dive deep into the realities of modern marketing — from short-form videos and organic reach to why the best campaigns are equal parts science and creativity. They debate whether customers really need multiple touch points before converting, explore what makes an “aha” moment irresistible, and share the emotional grind of testing, failing, and iterating until something sticks. This episode is all about grit — the consistency, courage, and curiosity required to turn experiments into growth.

🚨 Stuff You’ll Want to Remember:

• “If the product has an aha moment built in, it’s all you really need.” — Matt
• “Marketing is mixing the message, who it’s for, where they live, and how it’s delivered.” — Anne
• “Marketing grit is doing the same thing with different messaging in different places.” — Anne
• “The best marketing is the most simple marketing.” — Matt

📡 Where to Find Us

• Anne → Fix & Form - LinkedIn
• Matt → ChipBot - LinkedIn