Hey hey PartnerUp, we're back-to-back with another show and a little bit of back-to-the-basics. You might be thinking you have your fundamentals down, but I challenge you to spend the 7 months Stephen spent honing Marketo's program relaunch! 

Great ecosystems aren't brainstormed on one slide deck and shipped... 

Today's guest is Stephen Ceplenski who designed and managed Marketo's Partner Program structures and tiers. He also worked on amorphous metals used in spaceflight. Whoah.

I've seen Stephen's program structure work first hand. All 900 cells! And let me tell you, you are going to want to take a similar approach if you want an ecosystem that lasts.

Everyone says to keep program design "simple" but the reality is ecosystems are complex. Stephen makes quite the case for seeing the full picture before leaving vital pieces of your partner program blindly behind on the cutting room floor. 

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