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In today’s episode of Promotions Playbook, Will and Pasco break down why most Christmas gifts fall flat and how smart presentation, quality items, and thoughtful curation can turn a simple $20 product into something your team genuinely values. They share new data on what employees actually want, why presentation matters more than most people think, and exactly how to build gift packs at every budget that create real impact.

If you’re looking to avoid another forgettable corporate gift this year, this episode gives you the cheat sheet.

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Timestamps:

00:00:00 - Introduction

00:00:03 - Why presentation is everything

00:01:48 - Rule 1: Invest in quality

00:01:57 - Rule 2: Choose something practical

00:02:37 - Rule 3: Modern, ethical, sustainable

00:03:20 - Rule 4: Make it personal

00:04:49 - Premium items employees would buy themselves

00:05:41 - Gifts reflect culture and appreciation