In this episode, Julie talks to prolific producer Steve Jaggi, founder of Jaggi Entertainment, about how he has built one of Australia’s busiest independent studios. Steve unpacks his cradle-to-grave business model - spanning development, financing, production, post, VFX and distribution - and why being relentlessly audience-focused has been key to his global success.

He shares candid insights into why legacy systems are struggling, how micro dramas and influencer-led casting are reshaping the industry, and why Australian producers must urgently rethink cost structures and audience engagement. Steve also reflects on AI, direct-to-consumer models, and what kind of leadership is needed to stop the industry’s “slow-moving train” from derailing.

Listen to hear Steve discuss:

• The rise of vertical drama and mobile-first storytelling.

• Why influencer-driven casting is transforming audience definitions of quality.

• Rethinking cost, scale and sustainability in production.

• Preparing for disruption from AI, D2C models, and shifting global power.