In this episode we're making conversations about visual branding count.
Be honest, when you buy stuff online, how much of your decision is based on the pretty pictures?
Visual imagery and video can play a huge part in marketing a business.
That said, it's easy to choose the wrong thing to put in focus. And that's when the 'so what' factor can creep in.
Videographer, film maker and advertising guru Paul Furlong has had a fascination for film and creating story boards since he was a small boy.
It was always a dream and now he's living his dream with Opus Media.
The reality now is that Paul has worked with the TV channels we grew up with including the BBC, ITV & Channel 4.
He's also been involved in directing celebrities so the storyboard works, including John Barnes and the Top Gear team.
In this episode, Paul and Wendy's conversation covers his career in visual branding.
And we find out which one of his conversations he thinks was the one that most counts.
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By Wendy Harris
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In this episode we're making conversations about visual branding count.
Be honest, when you buy stuff online, how much of your decision is based on the pretty pictures?
Visual imagery and video can play a huge part in marketing a business.
That said, it's easy to choose the wrong thing to put in focus. And that's when the 'so what' factor can creep in.
Videographer, film maker and advertising guru Paul Furlong has had a fascination for film and creating story boards since he was a small boy.
It was always a dream and now he's living his dream with Opus Media.
The reality now is that Paul has worked with the TV channels we grew up with including the BBC, ITV & Channel 4.
He's also been involved in directing celebrities so the storyboard works, including John Barnes and the Top Gear team.
In this episode, Paul and Wendy's conversation covers his career in visual branding.
And we find out which one of his conversations he thinks was the one that most counts.
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