In this episode of The Creative Grit, Nelson continues the discussion on the best piece of advice for the business side of filmmaking, including networking and client acquisition. Guillaume shares their unique approach to running their business, using Google Spreadsheets to measure everything and identify bottlenecks in production. They also talk about the importance of understanding the potential issues in order to solve them and grow a business successfully. Tune in for more insights and strategies for creative entrepreneurs.

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Timestamps:

00:00:00 - Introduction to The Creative Grit Podcast

00:00:21 - Continuing the Discussion on Filmmaking Business Advice

00:01:00 - Business Operations and Google Spreadsheets

00:02:56 - Focusing on Sales as a Bottleneck

00:03:28 - Using ChatGPT for Business Assessment

00:05:00 - Importance of Lead Generation and Sales Process

00:06:32 - Learning from Others in the Industry

00:10:31 - Changing Mindset About Sales

00:12:16 - The Right Offer and Sales Approach

00:13:48 - Sales as a Decision-Making Assistance

00:17:12 - Confidence in Your Offer

00:18:14 - Mindset Shifts in Sales

00:20:34 - Seeking Help When Struggling with Sales

00:21:36 - The Power of Saying No

00:22:37 - Dealing with Hard Times in Business

00:23:00 - Strategies for Overcoming Difficult Periods

00:26:31 - The Importance of Toughening Up

00:28:43 - The Reality of Entrepreneurial Challenges

00:30:01 - Training for Toughness

00:32:38 - Having a Bigger Purpose

00:37:50 - Guillaume's Go-Getter Attitude