In this episode of Founders Playbook, host Nelson welcomes Steve Palise, the founder and owner of Palise Property, who has successfully completed over 2000 property acquisitions, including numerous commercial properties. Steve shares invaluable insights on building a significant portfolio, emphasizing the importance of having an income that supports long-term wealth creation. He discusses the three key ways to grow a property portfolio: capital growth, income to service debt, and cash flow from properties. The conversation also touches on the necessity of nurturing client relationships and maintaining top-of-mind awareness to drive sales. Tune in for practical advice and powerful questions that can help business owners scale to eight figures.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demo

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Follow Steve:

Website - paliseproperty.com

YouTube - @paliseproperty

LinkedIn - Steve Palise

Instagram - @paliseproperty

Timestamps:

00:00:00 - Introduction

00:02:08 - Time and Income: Building an Eight-Figure Property Portfolio

00:04:44 - Steps to Achieve an Eight-Figure Property Portfolio

00:06:22 - Steve's Journey from Engineering to Property Investment

00:07:18 - Starting a Business While Traveling

00:09:46 - Importance of SOPs and Systems in Business

00:12:20 - Content Creation and Building a Personal Brand

00:17:22 - Building Trust and Authority Through Content

00:18:06 - Steve's Property Portfolio and Investment Strategy

00:20:08 - Residential vs. Commercial Property Investments

00:21:44 - Clarity in Personal and Business Goals

00:23:21 - Focusing on Your Own Business Journey

00:26:17 - Common Mistakes in Commercial Property Investment

00:28:32 - Biggest Lies Told by Property Gurus

00:32:40 - When Business Owners Should Start Building Wealth

00:36:53 - Best Structures for Commercial Property Investment

00:39:24 - Biggest Mistakes in Commercial Real Estate Investment

In this episode of Founders Playbook Podcast, host Nelson welcomes the incredible Sarah Anne, known as the queen of groups and communities. They dive into the essential strategies for building and monetizing an online community that attracts your dream clients. Sarah shares valuable insights on the importance of nurturing relationships within your community, emphasizing that business is built one relationship at a time. She discusses the common pitfalls entrepreneurs face when they don’t define their target audience and how to effectively engage with new members to provide immediate value. Tune in to learn how to create a thriving online community that can lead you to a million-dollar success.

If you’re a business owner looking to scale and dominate your market with a viral podcast system, book your demo today: https://vibezcreative.com/book-a-viral-podcast-demo

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Follow Sarah:

https://www.sarahanne.com.au/

https://www.instagram.com/sarahanne0

https://www.youtube.com/@sarahannecoaching

Timestamps:

00:00:00 - Introduction

00:01:46 - What It Takes to Build a Million-Dollar Community

00:02:54 - Who Benefits from Building a Community?

00:04:03 - Common Mistakes in Community Building

00:05:33 - Step-by-Step Guide to Starting a Community

00:07:45 - Effective Strategies for Growing an Online Community

00:13:11 - Nurturing New Members

00:16:14 - Timeframe for Building a Successful Community

00:19:40 - Customer Journey and Sales Events

00:21:00 - Community Growth Metrics

00:24:34 - Creating Engagement in Your Community

00:30:21 - The Importance of Customer Experience

00:31:51 - Balancing Community Growth and Engagement

00:39:07 - Value of Relationships in Business

00:40:58 - Best and Worst Business Advice

In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Richmond Dinh, an eight-figure coach who transitioned from being an optometrist to a leading figure in the coaching industry. Rich shares his journey of generating over $20 million by helping coaches attract clients through the innovative Tiny Challenge model. The discussion dives into the challenges entrepreneurs face, particularly the need for quick payments, and how beginners can successfully launch their coaching practices without extensive resources. Richmond also reveals the key components that make up a million-dollar offer, providing valuable insights for aspiring entrepreneurs looking to scale their businesses. Tune in for actionable strategies and inspiration to elevate your entrepreneurial journey!

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Follow Richmond:

https://www.instagram.com/richmonddinh/

Timestamps:

00:00:00 - Introduction

00:01:15 - From Optometrist to Eight-Figure Coach

00:04:16 - Understanding the Tiny Challenge

00:10:54 - The Power of a Catchy Name

00:12:41 - Differences Between Tiny Challenges and Group Challenges

00:15:05 - The Fastest Way to Get Paid

00:16:44 - The Role of Accountability in Coaching

00:22:23 - The Importance of Business Models

00:23:29 - Why Five Days for the Tiny Challenge?

00:28:31 - Structuring the Tiny Challenge for Success

00:32:02 - Scaling the Tiny Challenge Model

00:34:24 - The Shadow Seeding Strategy

00:40:55 - The Story Behind a $56,000 Watch

In this episode, we welcome Mr. Tas Moulis, founder of QPaint and Painter Coach, who built a $4M painting business while working just one day per week. Tas shares the three tactical pillars that enabled his success, eliminating distractions, mastering sales, and upholding world-class standards, and explains why most business owners stay stuck by trying to be everything to everyone.

You’ll learn how to buy back your time by identifying high-leverage activities, why proximity to the right mentors accelerates growth, and how shifting your identity from technician to entrepreneur unlocks scale. Whether you're buried in delivery or ready to step into strategic leadership, this episode delivers the mindset upgrades and operational frameworks to help you delegate smarter, lead stronger, and grow faster.

Follow Nelson:

https://www.instagram.com/creatornelson 

Follow us on socials: 

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Follow Tas Moulis:

https://www.paintercoach.com/

https://www.instagram.com/paintercoach

https://www.linkedin.com/company/paintercoach/

https://www.facebook.com/paintercoachtasmoulis

https://www.youtube.com/@paintercoach

Timestamps:

00:00:00 - Introduction

00:02:06 - Getting Out of Your Own Way

00:03:39 - Eliminating Distractions for Business Growth

00:05:36 - Focusing on What Matters: Sales and Marketing

00:06:19 - Upholding and Raising Standards

00:08:04 - The Role of Leadership in Maintaining Standards

00:09:55 - Accountability and Self-Discipline

00:14:04 - The Journey from Hard Work to Smart Work

00:16:33 - The Moment of Realization: Seeking Help

00:18:10 - The Shift in Mindset and Identity

00:22:01 - Finding Passion in Helping Others

00:24:18 - Proximity to Success: Learning from Others

00:28:07 - Becoming the Person You Need to Be

00:30:06 - The Power of Self-Talk and Affirmations

00:32:14 - Buying Back Your Time as a Business Owner

00:33:02 - Identifying High-Value Activities

00:37:14 - Avoiding the Trap of Inefficiency

00:39:13 - The Hardest Position to Replace: Identity Crisis

00:45:39 - The Continuous Learning Journey

In this episode, we welcome Mr. Jeremy Haynes, founder of Megalodon Marketing and the strategist behind 42 businesses that scaled to $1M/months. Jeremy shares the three core pillars that drive million-dollar months, offer, sales & marketing, and A-player talent, and breaks down why most founders plateau due to limiting beliefs, slow problem-solving, and poor team dynamics. 

You’ll learn how to leverage long-form content to amplify conversions, why selling with trends like AI is a game-changer, and how financial clarity fuels relentless growth. Whether you're stuck at six figures or scaling past seven, this episode delivers the mindset shifts and tactical frameworks to help you move faster, hire smarter, and sell with precision.

Follow Nelson:

 https://www.instagram.com/creatornelson 

Follow us on socials: 

https://www.instagram.com/foundersplaybook

 https://www.youtube.com/@foundersplaybookpodcast

Follow Jeremy Haynes:

www.youtube.com/@JeremyHaynesTraining

dmmguide.com/inner-circle

jeremyhaynes.com/blog

instagram.com/jeremy

ahbigalex10.typeform.com/to/KWUUEHzb

Timestamps:

00:00:00 - Introduction

00:02:03 - Key Factors for Hitting Million-Dollar Months

00:03:15 - Pricing Strategies

00:05:01 - Sales and Marketing Integration

00:07:29 - Attaching to the Grand Narrative

00:09:39 - Case Study: E-Commerce to Bitcoin

00:10:03 - Case Study: Copywriting and AI

00:13:05 - Speed in Solving Problems

00:16:27 - The Plateau Effect

00:22:06 - Compound Interest and Long-Term Planning

00:31:08 - Financial Responsibilities and Unexpected Costs

00:35:00 - The Power of Money in Life Decisions

00:40:43 - Materializing Dreams and Goals

00:42:06 - The Abundance of Money in Circulation

In this episode, we welcome Jay Topp, a marketing strategist and founder of three seven-figure ventures, who shares valuable insights into scaling coaching businesses through self-liquidating funnels and book-based conversions. 🚀

He breaks down why traditional freebie funnels fall flat and how to create a book funnel that actually sells. You’ll learn the key metrics behind funnel success, how to avoid upsell mistakes, and why tracking real data beats gut feelings every time. Discover how travel fueled Jay’s focus, creativity, and business growth, and how you can replicate that clarity in your own brand.

Follow Nelson:

 https://www.instagram.com/creatornelson 

Follow us on socials: 

https://www.instagram.com/foundersplaybook

 https://www.youtube.com/@foundersplaybookpodcast

Follow Jay Topp:

https://www.youtube.com/channel/UCzevubxwGHCx7aVbKPTOxjg

https://www.instagram.com/jayt0pp/?hl=en

https://www.linkedin.com/in/jaytopp/

Timestamps:

00:00:00 - Introduction

00:02:00 - Meet Jay Topp: A World Traveler and Entrepreneur

00:03:00 - The Intersection of Travel and Business Success

00:06:30 - Understanding Self-Liquidating Funnels

00:08:00 - The Importance of Customer Commitment

00:10:30 - Breaking Even with Self-Liquidating Funnels

00:12:00 - The Power of Book Funnels

00:13:30 - Common Mistakes in Book Marketing

00:18:00 - The Role of Data in Business Decisions

00:20:00 - Real-Life Examples of Funnel Success

00:26:00 - The Importance of Testing and Data Analysis

00:28:00 - The Art of Asking 'Why?' in Business

00:30:00 - The Process of Writing a Book

00:32:00 - Crafting the Structure of a Book

00:34:00 - Call to Action Strategies in Books

00:36:00 - Impact of Best-Selling Author Status on Sales

00:40:00 - Finding the Right Marketing Partner

In this episode of the Founders Playbook Podcast, host Nelson welcomes back entrepreneur and podcast partner Lloyd Ross for a deep dive into the concepts of time and money in the business world. They discuss the pitfalls of an over-scheduled life and challenge the notion that "bigger is better" in entrepreneurship. Instead, they advocate for a focus on becoming "time rich" rather than merely busy, emphasizing the importance of leveraging people and systems to create freedom. The conversation touches on the limited role of money in solving all problems and explores whether money truly buys time. Tune in for valuable insights into building a business that prioritizes freedom and purposeful living.

Follow Nelson:

https://www.instagram.com/creatornelson

Follow Lloyd:

www.youtube.com/@lloydross

https://www.linkedin.com/in/lloyd-james-ross-87818129a/

https://www.instagram.com/lloydjamesross/

https://www.facebook.com/5stepstomillions/

Timestamps:

00:00:00 - Intro

00:02:11 - Lloyd's Recent Acquisition

00:03:45 - Financial Insights on Laundromats

00:05:28 - Key Considerations for Investing

00:08:34 - Challenges with Australian Banks

00:10:08 - Long-Term Business Strategy

00:12:04 - Investment Portfolio Insights

00:23:34 - The Scale of Busyness vs. Wealth

00:27:02 - Philosophical Moments in Business

00:35:27 - The Power of Partnerships

00:36:06 - Selecting the Right Business Partners

00:40:58 - The Importance of Character Traits

In this episode of Founders Playbook, Nelson chats with agency mentor

Cormac Gray, who scaled his marketing agency to six-figure months by 23.

They discuss the importance of a strong product, credibility, and

avoiding costly team mistakes. Cormac dives into why many agencies get

stuck at six figures and how to break through to seven.

Follow Nelson:

https://www.instagram.com/creatornelson

Follow Cormac Gray on socials:

https://www.instagram.com/theagencymentor_/

https://www.youtube.com/@cormacgray

Timestamps:

00:00:00 - Intro



00:01:59 - Painful Lessons in Scaling an Agency


00:07:01 - Growth vs. Recovery Mode in Business


00:09:22 - Key Measurements for Agency Success


00:10:43 - The Importance of Predictable Client Acquisition


00:11:42 - Navigating the Crazy Growth Phase


00:14:11 - Challenges Faced During Rapid Growth


00:17:01 - Market Changes and Their Impact on Agencies


00:18:38 - Overcoming Difficult Times and Client Churn


00:42:19 - Preparing Your Business for Sale


00:44:20 - Creating a Self-Sufficient Asset

In this episode of the Founders Playbook Podcast, Nelson chats with Dan

Lee, a successful entrepreneur and real estate expert, about building an

eight-figure agency. Dan shares the challenges, personal struggles, and

the importance of finding the right business partner. Tune in for

actionable advice on entrepreneurship and business growth!

Follow Nelson:

https://www.instagram.com/creatornelson

Follow Dan Lee on socials:

https://www.instagram.com/dan_lee_plum/

https://www.youtube.com/@danielleeplum

Timestamps:

00:00:00 - Introduction

00:02:07 - Unveiling the Real Journey

00:03:03 - From Agency to Independence

00:04:07 - The Moment of Decision

00:10:50 - The Aftermath of Leaving

00:12:18 - Exploring New Opportunities

00:14:10 - The Push to Start

00:24:27 - Choosing the Right Business Partner

00:29:55 - First Year Revenue

00:32:39 - Growth and Challenges

00:38:42 - Facing Adversity

00:45:05 - Navigating Client Relationships

In this episode of Founders Playbook, host Nelson speaks with Justin

Mastores, elite business advisor and Managing Director of Rees Group.

They unpack common tax misconceptions among entrepreneurs, the dangers

of DIY tax management, and the essentials of deductions and self-managed

funds. Justin shares legal, effective strategies to reduce tax

liabilities—making this a must-listen for business owners aiming to stay

compliant and financially savvy.

Follow Nelson:

https://www.instagram.com/creatornelson

Work with Justin Mastores:

https://www.instagram.com/justinmastores/

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction

00:01:27 - Common Tax Mistakes by Business Owners

00:02:19 - Importance of Professional Advice

00:03:19 - Transitioning from Sole Trader to Company

00:04:40 - The Role of Accounting Software

00:06:01 - Differences in Tax Strategies for Business Sizes

00:07:37 - Legal Ways for Business Owners to Reduce Tax

00:08:50 - Importance of Business Structure for Tax Savings

00:09:59 - Common Tax Deductions: Travel Expenses

00:10:11 - Tax Deductibility of Travel Expenses

00:34:06 - Property Investment and Tax Strategies

00:36:09 - Company Structures for Tax Minimization

00:39:07 - Trusts vs. Companies: Which to Choose?

00:41:12 - Asset Protection through Trusts

00:42:17 - Buying Assets through Company or Trust

00:44:30 - Transferring Assets Between Company and Trust