In this episode of Founders Playbook, host Nelson speaks with Justin

Mastores, elite business advisor and Managing Director of Rees Group.

They unpack common tax misconceptions among entrepreneurs, the dangers

of DIY tax management, and the essentials of deductions and self-managed

funds. Justin shares legal, effective strategies to reduce tax

liabilities—making this a must-listen for business owners aiming to stay

compliant and financially savvy.

Follow Nelson:

https://www.instagram.com/creatornelson

Work with Justin Mastores:

https://www.instagram.com/justinmastores/

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction

00:01:27 - Common Tax Mistakes by Business Owners

00:02:19 - Importance of Professional Advice

00:03:19 - Transitioning from Sole Trader to Company

00:04:40 - The Role of Accounting Software

00:06:01 - Differences in Tax Strategies for Business Sizes

00:07:37 - Legal Ways for Business Owners to Reduce Tax

00:08:50 - Importance of Business Structure for Tax Savings

00:09:59 - Common Tax Deductions: Travel Expenses

00:10:11 - Tax Deductibility of Travel Expenses

00:34:06 - Property Investment and Tax Strategies

00:36:09 - Company Structures for Tax Minimization

00:39:07 - Trusts vs. Companies: Which to Choose?

00:41:12 - Asset Protection through Trusts

00:42:17 - Buying Assets through Company or Trust

00:44:30 - Transferring Assets Between Company and Trust

In this episode, I reveal legal and often free strategies to attract your competitors’ customers in any niche. Inspired by the host’s experience during a local cyclone, we explore how media-driven fear influences consumer behavior. While many businesses shut down due to sensationalized news, the host stayed consistent, gaining a competitive edge. Tune in to learn how to leverage market shifts and customer psychology to outmaneuver your competition.

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction


00:00:21 - Context: Cyclone Experience


00:01:15 - Coffee Shop Story: Opportunity in Adversity


00:03:02 - Lesson 1: Show Up Consistently


00:07:08 - Lesson 2: Build a Better Product


00:09:04 - Lesson 3: Make Decisions Based on Data


00:15:26 - Lesson 4: Provide a Better Experience


00:19:00 - Lesson 5: Identify and Exploit Competitors' Weaknesses

In this episode of Founders Playbook, host Nelson chats with Jeff Coombridge, a nine-figure entrepreneur and managing director of Global Foodcare Group. Jeff shares what it truly takes to build and sustain a successful business for over 15 years, focusing on dedication, overcoming early challenges, and the power of branding. They also discuss the importance of embracing digital content and the rewards and complexities of running a family business. Tune in for valuable insights from Jeff’s entrepreneurial journey!

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction 


00:02:05 - Building a Nine-Figure Business


00:03:01 - Transition from Accountant to Entrepreneur


00:05:19 - Starting a Business at 45


00:07:01 - The Entrepreneurial Mindset


00:19:54 - Managing Over 50 Employees


00:20:26 - Entering the Comfort Shoe Industry


00:22:20 - Competitive Advantage in the Market


00:23:56 - Misconceptions About Shoe Sizes


00:25:20 - Strategy of Working with Podiatrists


00:32:35 - Longevity in Business


00:35:21 - Importance of Cash Flow Management


00:36:57 - Credibility with Financial Institutions


00:37:55 - Outsourcing Tax Returns


00:46:46 - Omnipresence and Multi-Dimensional Marketing

In this episode of the Founders Playbook Podcast, Nelson chats with Chris Dufey, CEO of Rainmakers, generating $52M+ annually. They dive into scaling a business, including how Nelson hit a million-dollar run rate in 63 days without ads. Chris shares the mindset and strategies of eight-figure founders, highlighting problem-solving and leadership. Tune in for actionable insights on business growth and success!

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Work with Chris Dufey:

https://www.instagram.com/chrisdufey/

Timestamps:

00:00:00 - Introduction


00:01:03 - Introduction to Chris Dufey


00:02:06 - Personal Growth and Transformation


00:15:10 - The Role of Leadership in Business Success


00:20:10 - Embracing Entrepreneurial Spirit in Team Members


00:25:07 - Can You Create A Players?


00:29:10 - The Chessboard Analogy in Business


00:32:11 - Changing Perspectives and Labels


00:34:24 - Creating an Environment for A Players


00:36:20 - The Role of a Founder and CEO


00:41:44 - The Nature of Problems in Business


00:43:07 - Weekly Routine of a CEO


00:45:51 - Maintaining Partner Confidentiality

In this episode, we welcome Adam Houlahan, a best-selling author and LinkedIn expert, who shares valuable insights into leveraging LinkedIn for professional growth🚀

He shares tips on creating a standout LinkedIn profile, building genuine relationships, and adding value—no pitching required. Learn why visibility in your niche matters more than perfection and how to position yourself as an authority. Don’t miss this game-changing advice!

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Work with Adam:

https://www.instagram.com/adamhoulahan/

https://www.linkedin.com/in/adamhoulahan/

Timestamps:

00:02:08 - LinkedIn as a business tool.

00:04:39 - LinkedIn content strategies for founders.

00:09:30 - Off-platform connections strategy.

00:12:07 - Effective LinkedIn Outreach Strategies.

00:16:40-Niche expertise over general knowledge.

00:20:43- Quality trumps quantity on LinkedIn.

00:27:10- LinkedIn content engagement strategies.

00:29:43 - Underrated LinkedIn features.

00:32:57- Profile picture authenticity matters.

00:36:58 - Referral partners and advocates.

00:43:31 -Personal brand vs. business brand.

00:45:36 - Personal branding and engagement.

00:50:18 - Premium features on LinkedIn.

00:57:03 -Growing LinkedIn connections effectively.

01:00:58 - The value of a personal brand.

01:06:02- Impact on the world.

fdfHLmuHEHdhtRWJLSvL

In this episode of the Founders Playbook Podcast, Nelson chats with real estate entrepreneur Jack Henderson, who built a $35M property portfolio by 27. Jack shares how to start with residential investments, transition to commercial properties, and leverage equity for cash flow. He also breaks down effective sales and marketing strategies for scaling wealth and building an eight-figure legacy.

Follow Jack:

https://www.instagram.com/jackchenderson

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction


00:01:28 - Meet Jack Henderson: A Real Estate Entrepreneur


00:02:17 - The Journey to a $35 Million Portfolio


00:03:23 - Rebuilding the Portfolio: Same Strategy


00:04:36 - Staying Focused at a Young Age


00:22:08 - Residential vs. Commercial Investment Properties


00:24:28 - Buying Your Business's Commercial Space


00:26:50 - Trusts vs. Self-Managed Super Funds


00:28:12 - Owner-Occupied vs. Investment Properties


00:30:36 - The Reality of Renting vs. Owning


00:32:14 - Beliefs Surrounding Renting


00:35:33 - Graham Holm's Mortgage Payoff Strategy

In this Founders Playbook episode, host Nelson sits down with luxury watch expert Lewis Butterfield, owner of The Watch Dealers, to explore the world of high-end timepieces. They dive into the iconic Rolex Daytona and the phenomenon of the Rolex waiting list, discussing what makes these watches valuable assets—from exclusivity to unique features like colored dials. Lewis shares expert insights on demand dynamics and tips for aspiring collectors. Don’t miss this engaging look into the allure of luxury watches!

Follow Lewis:

https://www.instagram.com/gcwatchguy/

https://www.instagram.com/thewatchdealersau/

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction


00:00:22 - Elements of a Growing Asset in Watches


00:00:44 - The Reality of the Rolex Waiting List


00:00:54 - Introduction to Lewis Butterfield


00:01:34 - What Makes Luxury Watches Special?


00:03:37 - Luxury Watches and Successful Entrepreneurs


00:15:01 - The Importance of Branding in Watch Value


00:16:59 - Exclusivity and Uniqueness in Luxury Watches


00:20:25 - The Truth Behind the Rolex Waiting List


00:22:24 - The Role of Relationships in Acquiring Watches


00:25:55 - The Importance of Customer Experience


00:32:02 - Handling Customer Expectations and Satisfaction


00:33:55 - Rating a Watch: Real or Fake?


In this episode of the Founders Playbook, Nelson talks with Jeff Anning, founder of Evolve Skateboards. Jeff shares his journey from a lawnmowing business to building a global electric skateboard brand driven by his passion for snowboarding and surfing. He discusses the importance of a strong team, the influence of figures like Casey Neistat, and key insights on growing a successful brand in a competitive industry.

Follow Jeff:

https://www.instagram.com/jeffanning/

https://www.instagram.com/evolveskateboards/following/

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction 


00:02:04 - Inspiration Behind Evolve Skateboards


00:05:45 - Early Challenges and First Electric Skateboard


00:06:14 - The Feeling of Riding an Electric Skateboard


00:08:29 - Building a Global Company from Passion


00:12:01 - Transition from Landscaping to Electric Skateboards


00:18:14 - Selling the House to Fund the Business


00:27:09 - Learning from Early Manufacturing Issues


00:31:39 - Importance of Speed in Business


00:34:02 - Strategic Waiting Lists and Customer Demand


00:37:08 - Impact of Boosted Board's Exit from the Market


00:41:37 - Evolve's Reaction to Boosted Board's Exit

In this episode of the Founders Playbook Podcast, host Nelson speaks with Avi Khan, CEO of Ray White AKG, about his journey leading one of Brisbane's fastest-growing real estate firms with over 200 employees. Avi shares insights on entrepreneurship, the importance of investing in growth, effective team management, and handling criticism. Tune in for valuable strategies on building a successful business and developing top talent!

Follow Avi Khan:

https://www.instagram.com/avikhan/

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps:

00:00:00 - Introduction 


00:00:28 - Managing Employees and Hiring Philosophy


00:01:05 - Guest Introduction: Avi Khan


00:02:26 - Starting a Career in Real Estate


00:04:28 - Transition from Law to Real Estate


00:08:20 - Joining Ray White


00:09:41 - Importance of Competitiveness


00:10:54 - Challenges in Real Estate


00:15:02 - The Lag in Real Estate Success


00:18:05 - Cold Calling Strategy


00:20:22 - Real Estate Sales Cycle


00:22:36 - Making the First Million


00:25:04 - Managing Over 200 Employees


00:40:39 - What Makes a Great Leader

In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Hayley Lloyd, a designer, marketer, podcaster, and authority mentor. Hayley shares her journey in building a seven-figure business and her expertise in copywriting. The discussion revolves around the transformative power of words in business, emphasizing how effective communication can elevate your message and attract high-ticket clients. Hayley dives into the importance of asking the right questions, such as how to increase client acquisition and achieve significant sales growth. Listeners will gain valuable insights into crafting compelling sales pages and understanding client needs, making this episode a must-listen for entrepreneurs looking to enhance their communication skills and drive their businesses forward. Tune in for actionable tips and inspiration to elevate your entrepreneurial journey!

Follow Hayley:

https://www.instagram.com/hayleyjunelloyd/

Work With Hayley: 

https://linktr.ee/hayleyjunelloyd?fbclid=PAZXh0bgNhZW0CMTEAAab4X2lU-rAkaFDrr9Q1tyviy4_nGGQ15hcEvjVxTrQlT0PyTHPreqX0X7Y_aem__5M_NJjxmV8Fj8fH5ag2wQ

Follow Nelson:

https://www.instagram.com/creatornelson

Follow us on socials:

https://www.instagram.com/foundersplaybook

https://www.youtube.com/@foundersplaybookpodcast

Timestamps

00:00:00 - Introduction

00:00:14 - Asking Better Questions

00:01:53 - Haley Lloyd's Background

00:02:07 - Building Copywriting Skills

00:03:43 - Transition to Online Coaching

00:05:20 - Precision and Psychology in Marketing

00:13:27 - Common Copywriting Mistakes

00:15:13 - Aspirational vs. Pain Point Marketing

00:23:44 - Practical Tips for Generating Conversions

00:38:12 - Who Should Aim for Authority?