Founder's Playbook

Founder's Playbook

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Founder's Playbook episodes

  • #049 - The 28-year-old that makes $2M MRR A Month 🏡💰

    In this episode of the Founders Playbook Podcast, Nelson chats with real estate entrepreneur Jack Henderson, who built a $35M property portfolio by 27. Jack shares how to start with residential investments, transition to commercial properties, and leverage equity for cash flow. He also breaks down effective sales and marketing strategies for scaling wealth and building an eight-figure legacy.

    Follow Jack:

    https://www.instagram.com/jackchenderson

    Follow Nelson:

    https://www.instagram.com/creatornelson


    Follow us on socials:

    https://www.instagram.com/foundersplaybook

    https://www.youtube.com/@foundersplaybookpodcast


    Timestamps:

    00:00:00 - Introduction

    
00:01:28 - Meet Jack Henderson: A Real Estate Entrepreneur

    
00:02:17 - The Journey to a $35 Million Portfolio

    
00:03:23 - Rebuilding the Portfolio: Same Strategy

    
00:04:36 - Staying Focused at a Young Age

    
00:22:08 - Residential vs. Commercial Investment Properties

    
00:24:28 - Buying Your Business's Commercial Space

    
00:26:50 - Trusts vs. Self-Managed Super Funds

    
00:28:12 - Owner-Occupied vs. Investment Properties

    
00:30:36 - The Reality of Renting vs. Owning

    
00:32:14 - Beliefs Surrounding Renting

    
00:35:33 - Graham Holm's Mortgage Payoff Strategy

    1 hr 26 min
  • #048 - Watch Expert Reveals Hidden GEMS Every Entrepreneur Must Own ⏱💎

    In this Founders Playbook episode, host Nelson sits down with luxury watch expert Lewis Butterfield, owner of The Watch Dealers, to explore the world of high-end timepieces. They dive into the iconic Rolex Daytona and the phenomenon of the Rolex waiting list, discussing what makes these watches valuable assets—from exclusivity to unique features like colored dials. Lewis shares expert insights on demand dynamics and tips for aspiring collectors. Don’t miss this engaging look into the allure of luxury watches!


    Follow Lewis:

    https://www.instagram.com/gcwatchguy/

    https://www.instagram.com/thewatchdealersau/


    Follow Nelson:

    https://www.instagram.com/creatornelson


    Follow us on socials:

    https://www.instagram.com/foundersplaybook

    https://www.youtube.com/@foundersplaybookpodcast




    Timestamps:


    00:00:00 - Introduction


    00:00:22 - Elements of a Growing Asset in Watches


    00:00:44 - The Reality of the Rolex Waiting List


    00:00:54 - Introduction to Lewis Butterfield


    00:01:34 - What Makes Luxury Watches Special?


    00:03:37 - Luxury Watches and Successful Entrepreneurs


    00:15:01 - The Importance of Branding in Watch Value


    00:16:59 - Exclusivity and Uniqueness in Luxury Watches


    00:20:25 - The Truth Behind the Rolex Waiting List


    00:22:24 - The Role of Relationships in Acquiring Watches


    00:25:55 - The Importance of Customer Experience


    00:32:02 - Handling Customer Expectations and Satisfaction


    00:33:55 - Rating a Watch: Real or Fake?



    1 hr 20 min
  • 047 - The Entrepreneur Behind Evolve Skateboards’ 8-Figure Global Brand 🌎🛹

    In this episode of the Founders Playbook, Nelson talks with Jeff Anning, founder of Evolve Skateboards. Jeff shares his journey from a lawnmowing business to building a global electric skateboard brand driven by his passion for snowboarding and surfing. He discusses the importance of a strong team, the influence of figures like Casey Neistat, and key insights on growing a successful brand in a competitive industry.

    Follow Jeff:

    https://www.instagram.com/jeffanning/

    https://www.instagram.com/evolveskateboards/following/


    Follow Nelson:

    https://www.instagram.com/creatornelson


    Follow us on socials:

    https://www.instagram.com/foundersplaybook

    https://www.youtube.com/@foundersplaybookpodcast


    Timestamps:

    00:00:00 - Introduction 


    00:02:04 - Inspiration Behind Evolve Skateboards


    00:05:45 - Early Challenges and First Electric Skateboard


    00:06:14 - The Feeling of Riding an Electric Skateboard


    00:08:29 - Building a Global Company from Passion


    00:12:01 - Transition from Landscaping to Electric Skateboards


    00:18:14 - Selling the House to Fund the Business

    
00:27:09 - Learning from Early Manufacturing Issues


    00:31:39 - Importance of Speed in Business


    00:34:02 - Strategic Waiting Lists and Customer Demand


    00:37:08 - Impact of Boosted Board's Exit from the Market


    00:41:37 - Evolve's Reaction to Boosted Board's Exit



    1 hr 25 min
  • #046 - The SECRET To Managing Over 200 Employees! 👔💼

    In this episode of the Founders Playbook Podcast, host Nelson speaks with Avi Khan, CEO of Ray White AKG, about his journey leading one of Brisbane's fastest-growing real estate firms with over 200 employees. Avi shares insights on entrepreneurship, the importance of investing in growth, effective team management, and handling criticism. Tune in for valuable strategies on building a successful business and developing top talent!

    Follow Avi Khan:

    https://www.instagram.com/avikhan/


    Follow Nelson:

    https://www.instagram.com/creatornelson


    Follow us on socials:

    https://www.instagram.com/foundersplaybook

    https://www.youtube.com/@foundersplaybookpodcast


    Timestamps:

    00:00:00 - Introduction 


    00:00:28 - Managing Employees and Hiring Philosophy


    00:01:05 - Guest Introduction: Avi Khan


    00:02:26 - Starting a Career in Real Estate


    00:04:28 - Transition from Law to Real Estate


    00:08:20 - Joining Ray White


    00:09:41 - Importance of Competitiveness

    
00:10:54 - Challenges in Real Estate

    
00:15:02 - The Lag in Real Estate Success

    
00:18:05 - Cold Calling Strategy

    
00:20:22 - Real Estate Sales Cycle


    00:22:36 - Making the First Million


    00:25:04 - Managing Over 200 Employees

    
00:40:39 - What Makes a Great Leader

    1 hr 19 min
  • #045 - Sell Anything To Anyone With This Underrated Method 🚀💰

    In this episode of the Founders Playbook Podcast, host Nelson welcomes the incredible Hayley Lloyd, a designer, marketer, podcaster, and authority mentor. Hayley shares her journey in building a seven-figure business and her expertise in copywriting. The discussion revolves around the transformative power of words in business, emphasizing how effective communication can elevate your message and attract high-ticket clients. Hayley dives into the importance of asking the right questions, such as how to increase client acquisition and achieve significant sales growth. Listeners will gain valuable insights into crafting compelling sales pages and understanding client needs, making this episode a must-listen for entrepreneurs looking to enhance their communication skills and drive their businesses forward. Tune in for actionable tips and inspiration to elevate your entrepreneurial journey!

    Follow Hayley:

    https://www.instagram.com/hayleyjunelloyd/

    Work With Hayley: 

    https://linktr.ee/hayleyjunelloyd?fbclid=PAZXh0bgNhZW0CMTEAAab4X2lU-rAkaFDrr9Q1tyviy4_nGGQ15hcEvjVxTrQlT0PyTHPreqX0X7Y_aem__5M_NJjxmV8Fj8fH5ag2wQ

    Follow Nelson:

    https://www.instagram.com/creatornelson

    Follow us on socials:

    https://www.instagram.com/foundersplaybook

    https://www.youtube.com/@foundersplaybookpodcast

    Timestamps

    00:00:00 - Introduction

    00:00:14 - Asking Better Questions

    00:01:53 - Haley Lloyd's Background

    00:02:07 - Building Copywriting Skills

    00:03:43 - Transition to Online Coaching

    00:05:20 - Precision and Psychology in Marketing

    00:13:27 - Common Copywriting Mistakes

    00:15:13 - Aspirational vs. Pain Point Marketing

    00:23:44 - Practical Tips for Generating Conversions

    00:38:12 - Who Should Aim for Authority?

    1 hr 16 min
  • #044 - How Much Willem Powerfish Makes From 1 Million Followers 🔥💪

    In this episode, we dive into the journey of Mr. Willem Powerfish, a world record fisherman and comedian known for his captivating videos and engaging personality. With over a million followers across social media platforms, Will shares the realities of building a brand in the digital age, emphasizing the importance of staying relevant and consistently generating fresh content. He candidly discusses the complexities of fame, revealing that while money can attract attention, it often brings its own set of challenges. Join us as we explore what it truly takes to succeed in the competitive world of social media and entertainment.

    Follow Willem:

    https://www.instagram.com/willem_powerfish/

    https://www.youtube.com/c/WillemPowerfish

    https://www.tiktok.com/@willempowerfishfp

    Follow Nelson:

    https://www.instagram.com/creatornelson

    Follow us on socials:

    https://www.instagram.com/foundersplaybook

    https://www.youtube.com/@foundersplaybookpodcast

    Timestamps

    00:00:00 - Introduction

    00:02:01 - Luck vs. Hard Work in Success

    00:04:00 - The Tiring Nature of Social Media

    00:08:07 - Navigating Controversial Comedy

    00:10:01 - The Accidental Rise to Fame

    00:12:17 - The Entrepreneurial Mindset

    00:20:08 - The Downfall of Brand Management

    00:25:31 - Monetization Strategies

    00:39:53 - The Biggest Lies About Money

    00:42:41 - The Reality of Video Authenticity

    57 min
  • #043 - From $0 to 6 Figure Content Agency 💡 💸

    Meet Flynn Graham, founder and CEO of Wildkinds Studio, a leading video production company specializing in helping service-based businesses attract their ideal customers through the power of video. Hosted by Nelson, this episode of The Creative Grit Podcast dives into Flynn’s expert insights on starting a business with paid marketing and the challenges many entrepreneurs face in this space. Discover Flynn’s journey, his tips for overcoming misconceptions about running ads, and the hard truths about revenue expectations. Get ready for practical advice to elevate your business and master the art of video marketing as a creative entrepreneur.

    Follow Flynn:

    flynngraham_

    https://wildkinds.com.au/

    www.youtube.com/@Flynngraham

    Follow Nelson:

    https://www.instagram.com/creatornelson

    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit


    Timestamps:

    00:00:00 - The Challenges of Paid Marketing

    00:01:06 - Introduction

    00:02:03 - Building a Multi-Six Figure Video Agency

    00:03:03 - The Importance of Lead Generation

    00:04:06 - Quality Through Quantity

    00:05:10 - Perfection vs. Progress

    00:07:09 - Solving Traffic and Lead Generation Issues

    00:09:35 - Starting with Paid Advertising vs. Organic Outreach

    00:10:52 - Three Essentials for a Six-Figure Video Business

    00:12:37 - Productizing Your Service

    1 hr 1 min
  • #042 - Stress KILLS Creativity and Success! Fix It Now! 🧘‍♂️ 🚀

    Meet Sam Beau Patrick, a renowned wellness expert with over 35 years of experience in the health and hormone space. Hosted by Nelson, this episode of The Creative Grid dives into Sam’s transformative insights on managing hormones to unlock your entrepreneurial potential. Discover her expert strategies for combating burnout, boosting productivity, and leveraging the power of your hormones to thrive in business and life. Get ready for invaluable tips and practical advice to elevate your health and drive your success as a creative entrepreneur.

    Follow Sam:

    sambeaupatrick_

    https://linktr.ee/sambeaupatrick

    www.sambeaupatrick.com


    Follow Nelson:

    https://www.instagram.com/creatornelson


    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit


    Timestamps:

    00:00 - Discussion on burnout and its link to hormones and creativity, especially for entrepreneurs.

    01:22 - Introduction

    02:16 - Sam shares her passion for hormones and the misconceptions around them.

    03:07 - Explanation of hormones and their impact on health, mood, and productivity.

    05:00 - Overview of Sam’s top three hormones: oxytocin, dopamine, and vitamin D.

    05:47 - Discussion on the paradox of vitamin D deficiency in sun-rich Australia.

    09:45 - The importance of getting sun exposure and how sunlight affects vitamin D production.

    1 hr 11 min
  • #041- HOW To Master Cold Calling! TIPS From Real Estate’s Top Expert! 📞🏠

    Meet Daniel Lee, a real estate mogul with nearly two decades of experience and over a billion dollars in sales. Hosted by Nelson, this episode of The Creative Grit explores Daniel's expert strategies for mastering cold calling and leveraging authenticity in business. Get ready for invaluable insights and practical advice to elevate your real estate career and drive success.

    Follow Daniel:

    https://www.instagram.com/dan_lee_plum/?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw%3D%3D

    https://www.youtube.com/@UCbVdJyrv-kOcdd7QIyvnzHw

    https://open.spotify.com/episode/6VzuUSSjtk74ediCAC3lPs?si=2a108d32a7274047&nd=1&dlsi=03503d3d3156406b

    https://system.plumpartners.com.au/plum-partners-system-vsl-opt-in

    Follow Nelson:

    https://www.instagram.com/creatornelson

    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit

    Timestamps:

    00:00:00 - The Harsh Reality of Business Survival

    00:00:28 - Introduction

    00:01:02 - Welcoming Daniel Lee: The King of Real Estate

    00:02:18 - Team Motivation: The Power of Support

    00:03:56 - Building an Eight-Figure Business: Daniel's Journey

    00:05:55 - The Importance of Leadership and Teamwork

    00:07:01 - Starting from the Bottom: The Entrepreneurial Journey

    00:08:25 - Wearing All the Hats: The Early Days of Entrepreneurship

    00:09:33 - Key Skills for Building an Eight-Figure Business

    00:12:55 - Mindset: The Foundation of Success

    00:13:50 - The Role of Sales in Every Business

    00:14:55 - Leadership: Leading by Example

    00:16:12 - The Importance of Resilience in Business

    1 hr 16 min
  • #040 - Want to Get RICH as a Creative Entrepreneur? Here’s How! 🚀💸

    Meet Daniel Marshall, a leading financial coach specialising in uncovering and fixing money leaks. Hosted by Nelson, this episode of The Creative Grit explores Daniel's expert strategies for identifying and addressing common financial pitfalls faced by entrepreneurs. Get ready for valuable insights and practical advice to enhance your financial health and boost your business success.

    Follow Daniel:

    linktr.ee/danielgmarshall

    https://www.instagram.com/danielgmarshall/

    Follow Nelson:

    https://www.instagram.com/creatornelson

    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit


    Timestamps:

    00:00:00 - Introduction

    00:00:21 - Guest Introduction: Daniel Marshall

    00:00:41 - Studio Upgrade and Podcast Setup

    00:01:16 - Daniel's Background and Journey to Finance Coaching

    00:02:24 - Discovering Passion for Personal Finance

    00:03:35 - Transition to Personal Development and Coaching

    00:04:45 - Combining Personal Finance and Personal Development

    00:05:10 - The Impact of Self-Improvement on Others

    00:06:05 - The Reward of Helping Others Achieve Their Dreams

    00:07:08 - Common Financial Leaks: Food and Subscriptions

    1 hr 14 min

About Founder's Playbook

From the publisher's feed

Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez…