Founder's Playbook

Founder's Playbook

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Founder's Playbook episodes

  • #039 - How an Amazon Expert Made $40M in Sales! 💸🤯

    Meet Matthew Fraser, an eight-figure entrepreneur who has made over $40 million in sales through Amazon e-commerce. Hosted by Nelson, this episode of The Creative Grit delves into Matthew's success story and entrepreneurial journey. Get ready for insights, inspiration, and a peek into the world of a thriving creative entrepreneur.

    Join Matthew's FREE community and get the EXACT 8 Steps to 8 Figures Blueprint, that Matthew used to generate over AU$40 million in sales across Amazon and Shopify for FREE: https://bit.ly/8StepsTo8Figures

    Follow Matthew:

    https://www.instagram.com/immatthewfraser/

    https://www.tiktok.com/@immatthewfraser

    https://www.facebook.com/immatthewfraser/


    Follow Nelson:

    https://www.instagram.com/creatornelson


    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit


    Timestamps

    00:00:00 - Introduction

    00:02:30 - TikTok growth strategies

    00:11:53 - Business struggles during COVID

    00:18:22 - The power of branding

    00:24:12 - Leaving the 9 to 5 Matrix

    00:40:33 - Investing in Business Coaching

    00:58:16 - Hidden Medical Product Discovery

    01:01:16 - Investing in cryptocurrency

    01:25:21 - Rolex dream and disappointment

    01:35:27 - Mentorship and property investment

    01:39:27 - Surrounding yourself with the right people

    01:42:31 - Eight-step blueprint for success

    1 hr 45 min
  • #038 - How To Make and KEEP Your Money 💰 📈

    In this episode of The Creative Grit podcast, host Nelson interviews money expert Lloyd James Ross, a seasoned entrepreneur with a seven-figure portfolio. They delve into topics like business, entrepreneurship, and money, offering valuable insights and advice. Tune in to hear Lloyd's perspective on investing, crypto, and the key to happiness through financial success.

    Follow Lloyd James Ross:

    https://www.instagram.com/lloydjamesross?igsh=cmcwMG0zYmRpOGl6

    Follow Nelson:

    https://www.instagram.com/creatornelson


    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit


    Timestamps

    00:00:38 - Introduction

    00:01:00 - Welcoming Lloyd James Ross

    00:02:02 - The Importance of Humility in Business

    00:02:31 - Chess as a Metaphor for Life and Business

    00:03:24 - The Addictive Nature of Business and Money

    00:04:29 - The Infinite Game of Business

    00:05:04 - Offense vs. Defense in Business Strategy

    00:06:08 - The Speed of Business and Innovation

    00:07:01 - Evolving and Rescuing a Business

    00:07:47 - Learning from Competitors and Mistakes

    00:08:52 - The Value of Blitz Chess in Learning

    2 hr 2 min
  • #037 - The KEY to Success in Business and Life! 🔑✨

    On this episode of The Creative Grit, host Nelson welcomes guest Ben Vickers, the host of Fired Up Life. Ben shares his journey of transitioning from the corporate world to pursuing his dream life as a serial entrepreneur. Listeners are encouraged to make promises to themselves and take action to build the life they desire. Tune in for inspiring insights on entrepreneurship and personal growth!

    Follow Ben:

    instagram.com/benvickersofficial

    tiktok.com/@benvickers.official

    facebook.com/benvickersofficial

    Follow Nelson: 

    https://www.instagram.com/creatornelson 

    Follow us on socials: 

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit 

    https://twitter.com/thecreativegrit

    Timestamps

    00:00:00 - Introduction

    00:01:11 - Introducing Ben Vickers

    00:02:15 - The Concept of "Fired Up"

    00:10:12 - Taking Action and Building Confidence

    00:16:18 - Importance of Time with Family

    00:21:13 - Transitioning from Corporate to Entrepreneurship

    00:30:58 - Brand, Marketing, and Client Experience

    1 hr 20 min
  • #036 - How to Achieve Success in the Creative Industry! 🎨🚀

    In this episode of The Creative Grid podcast, host Nelson introduces Ross Dwyer, a voice-over artist and the CEO of Do Good Studio. Ross shares insights as a successful business owner and offers valuable advice for creative entrepreneurs looking to grow their businesses. Tune in to learn from Ross's journey and expertise in running a full-service content agency for coaches, experts, and course creators.

    Follow Ross:

    https://www.instagram.com/rossthe59/?hl=en

    https://www.linkedin.com/in/ross-dwyer-29105743/

    https://www.facebook.com/ross.dwyer/

    Follow Nelson: 

    https://www.instagram.com/creatornelson 

    Follow us on socials: 

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit 

    https://twitter.com/thecreativegrit

    Timestamps

    [00:00:00] - Introduction

    [00:06:28] Filmmaking during the pandemic.

    [00:13:13] The power of voice in content.

    [00:16:46] Storytelling techniques in content creation.

    [00:28:05] Narrative storytelling and innovation.

    [00:29:18] Sales and marketing strategies.

    [00:36:46] Overcoming Business Challenges.

    [00:58:47] Imperfectly perfect mindset.

    1 hr
  • #035 - Mastering Your Niche For Business Sales! 🚀📈

    On this episode of The Creative Grit podcast, Nelson discusses the importance of selling and understanding market demands for creative entrepreneurs looking to scale up and achieve success. He shares insights from a recent mastermind event with video business owners and teases the evolution of his new podcast studio. Tune in to learn how embracing sales can be a game changer in growing your business.

    Follow Ed:

    https://www.instagram.com/mangomedia.co_/

    Work with Ed:

    https://www.edward-wischer.com/

    Follow Nelson: 

    https://www.instagram.com/creatornelson 

    Follow us on socials: 

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit 

    https://twitter.com/thecreativegrit

    Timestamps

    00:00:00 - Introduction

    00:02:04 - Guest Introduction: Ed Wisher

    00:04:50 - Realizing Videography as a Career

    00:08:07 - Challenges in Business Operations

    00:16:07 - Advice for Success in Construction Niche

    00:20:15 - The Power of a Focused Niche

    00:23:27 - Sales Process Adaptation for Trades

    00:28:19 - Learning from Client Misfits

    53 min
  • #034 - Property Investment For Creative Entrepreneurs  💼🏡

    On this episode of The Creative Grit, Nelson interviews Olivia, the number one property coach in Australia, who aims to help millennials fast track their way into building their property portfolio. Liv shares insights on how property coaching can democratize the real estate world and make wealth-building more accessible to the average Australian. Tune in to learn how property coaching can help you achieve a higher ROI and navigate the property market with confidence.

    Follow Olivia:

    https://www.instagram.com/oliviawardproperty/?hl=en

    Work with Olivia:

    https://calendly.com/livtobuy/15min?month=2024-03

    Follow Nelson: 

    https://www.instagram.com/creatornelson 

    Follow us on socials: 

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit 

    https://twitter.com/thecreativegrit

    Timestamps

    00:00:00 - Introduction

    00:01:28 - Defining a Property Coach

    00:02:45 - Achieving Top 1% as a Property Investor

    00:06:17 - Explaining Negative Gearing

    00:08:51 - Understanding Equity

    00:13:05 - Why Australians Get Stuck in Property Investment

    00:19:16 - Financial Freedom vs. Home Ownership

    00:22:09 - The Liability of Owning a Home

    00:32:07 - The Importance of Teamwork in Success

    00:41:05 - The Role of a Property Coach

    00:43:15 - The Impact of a Partner's Support on Business Growth

    1 hr 24 min
  • #033 - How To THINK Like A Business Owner 🧠💼

    In this episode of The Creative Grit podcast, host Nelson interviews a legendary guest who is an investor, podcaster, and business consultant, Ryan Drake. Despite being sick, both Nelson and Ryan show up to bring their best to the episode. Ryan helps purpose-driven businesses scale with systems for maximum peace and profits. Tune in to learn how to navigate life and business challenges with resilience and determination.

    Follow Ryan:

    https://www.instagram.com/itsryandrake/

    https://www.facebook.com/ryan.anthony.79025648/?

    Follow Nelson: 

    https://www.instagram.com/creatornelson 

    Follow us on socials: 

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit 

    https://twitter.com/thecreativegrit

    Timestamps

    00:00:09 - Introduction

    00:03:22 - The importance of mindset in business

    00:13:44 - Overcoming challenging days as an entrepreneur

    00:16:06 - Sharing personal journey and mission

    00:20:35 - Discussion on the impact of money and success

    00:32:40 - Recognizing the value of team members and their growth

    00:37:36 - The joy of seeing team members evolve and succeed

    00:40:57 - Commitment to supporting and uplifting team members

    00:43:44 - Choosing the right tools for business management

    00:46:47 - Emphasizing the value of outsourcing and delegation

    00:49:00 - Benefits of using ClickUp for project management

    1 hr 22 min
  • #032 - The Fundamentals, Mindsets, And Strategies Of Expert Podcasters 🎧🎙️

    Tune in to this episode of The Creative Grit where the Nelson and Cooper, an ex-pro surfer and founder of the Good Human Factory, share their chance meeting on a plane and dive into a conversation about podcasts. Discover how pursuing excellence can inspire those around you and the impact of taking responsibility in achieving success. Join the conversation as they discuss their shared passion for podcasting and the journey to making a difference.

    Follow Cooper:

    https://www.instagram.com/cooperchapman/?hl=en

    https://www.tiktok.com/@cooperchapman_?is_from_webapp=1&sender_device=pc

    Follow Nelson: 

    https://www.instagram.com/creatornelson 

    Follow us on socials: 

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit 

    https://twitter.com/thecreativegrit

    Timestamps:

    00:00:00 - Introduction

    00:03:04 - The Impact of Podcasting on Business and Networking

    00:04:03 - Discussing Coincidences and The Celestine Prophecy

    00:05:14 - Pursuing Excellence for Others

    00:09:08 - Transition from Pro Surfing to Mental Health Advocacy

    00:10:13 - Personal Struggles and Value of Responsibility

    00:15:06 - Podcasting as an Extension of the Mission

    00:21:32 - The Power of Taking Ownership in Life

    00:24:21 - Responsibility as the Ability to Respond

    00:28:04 - Networking and Building an Audience with Podcasting

    00:32:09 - Strategies for Growing Podcast Downloads

    00:35:09 - The Importance of Consistency in Podcasting

    00:41:16 - Leveraging Simple Tools for Quality Podcast Production

    1 hr 16 min
  • #031 - Why Your Video Business Isn't Making Money in 2024 🎥📈

    In this episode of The Creative Grit, Nelson continues the discussion on the best piece of advice for the business side of filmmaking, including networking and client acquisition. Guillaume shares their unique approach to running their business, using Google Spreadsheets to measure everything and identify bottlenecks in production. They also talk about the importance of understanding the potential issues in order to solve them and grow a business successfully. Tune in for more insights and strategies for creative entrepreneurs.

    Follow Guillaume

    https://www.instagram.com/guillaumecornetfilms/

    Follow Nelson:

    https://www.instagram.com/creatornelson

    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit

    Timestamps:

    00:00:00 - Introduction to The Creative Grit Podcast

    00:00:21 - Continuing the Discussion on Filmmaking Business Advice

    00:01:00 - Business Operations and Google Spreadsheets

    00:02:56 - Focusing on Sales as a Bottleneck

    00:03:28 - Using ChatGPT for Business Assessment

    00:05:00 - Importance of Lead Generation and Sales Process

    00:06:32 - Learning from Others in the Industry

    00:10:31 - Changing Mindset About Sales

    00:12:16 - The Right Offer and Sales Approach

    00:13:48 - Sales as a Decision-Making Assistance

    00:17:12 - Confidence in Your Offer

    00:18:14 - Mindset Shifts in Sales

    00:20:34 - Seeking Help When Struggling with Sales

    00:21:36 - The Power of Saying No

    00:22:37 - Dealing with Hard Times in Business

    00:23:00 - Strategies for Overcoming Difficult Periods

    00:26:31 - The Importance of Toughening Up

    00:28:43 - The Reality of Entrepreneurial Challenges

    00:30:01 - Training for Toughness

    00:32:38 - Having a Bigger Purpose

    00:37:50 - Guillaume's Go-Getter Attitude

    45 min
  • #030 - Mistakes to AVOID When Scaling Your Video Production Business 🚫🎬

    In this episode of The Creative Grit podcast, Nelson welcomes Guillaume, the owner and CEO of Bluu Media House, back to the show. They discuss the growth of Bluu Media House and share valuable insights on pricing video work and growing a video production business. They reflect on their previous episode and dive even deeper into these topics. Guillaume shares that the past year has been an interesting and successful one for Bluu Media House. Tune in to learn more about their journey and gain valuable tips for creative entrepreneurs in the video production industry.

    Follow Guillaume

    https://www.instagram.com/guillaumecornetfilms/

    Follow Nelson:

    https://www.instagram.com/creatornelson

    Follow us on socials:

    https://www.instagram.com/thecreativegrit/

    https://www.youtube.com/@thecreativegrit

    https://twitter.com/thecreativegrit

    Timestamps:

    00:00:00 - Introduction to The Creative Grit Podcast

    00:01:10 - Recap of Previous Episode and Value-Based Pricing

    00:02:19 - Bluu Media House's Best Year and Business Redefinition

    00:03:37 - Sales as a Bottleneck in Video Production Business

    00:05:06 - Redefining Video Production and Business Growth

    00:07:04 - Becoming a Digital Nomad and Content Creation

    00:10:06 - Sustainability and Scaling as a Travel Content Creator

    00:12:45 - The Importance of Business Mindset in Creative Work

    00:13:47 - Three Mistakes Made in the First Year of Business

    00:20:16 - The Misconception of Needing the Best Gear

    00:22:07 - Standards in the Creative Industry

    00:25:27 - The Question of Investing in a RED Camera

    00:26:50 - The Reality of Owning High-End Camera Gear

    00:29:10 - Mistakes and Learnings from Last Year's Business Decisions

    00:30:07 - The Impulse Purchase of the RED Raptor Camera

    00:33:07 - Making Strategic Business Decisions in Gear Investment

    00:35:17 - Leveraging Teamwork for Business Expansion

    00:36:05 - The Illusion of Gear Leading to Better Business Outcomes

    00:39:09 - Shifting Focus from Gear to Business Development

    00:40:02 - The Importance of Strategic Business Investments

    00:41:05 - Leveraging Business Assets for Growth

    48 min

About Founder's Playbook

From the publisher's feed

Founder’s Playbook is the ultimate guide for entrepreneurs looking to build their empires, become great leaders, and create a high-performance team. Hosted by Nelson, the founder and CEO of Vibez…