In this Founders Playbook episode, host Nelson sits down with luxury watch expert Lewis Butterfield, owner of The Watch Dealers, to explore the world of high-end timepieces. They dive into the iconic Rolex Daytona and the phenomenon of the Rolex waiting list, discussing what makes these watches valuable assets—from exclusivity to unique features like colored dials. Lewis shares expert insights on demand dynamics and tips for aspiring collectors. Don’t miss this engaging look into the allure of luxury watches!

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Timestamps:

00:00:00 - Introduction


00:00:22 - Elements of a Growing Asset in Watches


00:00:44 - The Reality of the Rolex Waiting List


00:00:54 - Introduction to Lewis Butterfield


00:01:34 - What Makes Luxury Watches Special?


00:03:37 - Luxury Watches and Successful Entrepreneurs


00:15:01 - The Importance of Branding in Watch Value


00:16:59 - Exclusivity and Uniqueness in Luxury Watches


00:20:25 - The Truth Behind the Rolex Waiting List


00:22:24 - The Role of Relationships in Acquiring Watches


00:25:55 - The Importance of Customer Experience


00:32:02 - Handling Customer Expectations and Satisfaction


00:33:55 - Rating a Watch: Real or Fake?