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#032 - Chima Mmeje - Content Marketing in the AI Era: Building Brand Authority and Creating Omnichannel Strategies
Throughout our conversation, Chima emphasizes that successful content should always prioritize the end user over the brand. She discusses how timely, relevant content that addresses current industry challenges consistently performs best, and reveals her strategy of featuring recognized experts to make content stand out in a crowded space.
We explore the critical importance of building personal and brand authority in today's AI-dominated landscape. As Chima explains, "You want your brand name to become so recognizable that even before people start doing that search on search engines, they're already thinking of you." She shares practical advice on how companies can develop internal thought leaders and leverage partnerships to enhance brand authority.
Chima also breaks down her approach to platform-specific content creation, explaining how she determines whether a topic is better suited for a blog post, podcast, or webinar. She shares her content repurposing strategy, demonstrating how a single webinar can be transformed into blog posts, videos, graphics, and social media content to reach audiences across multiple channels.
Whether you're a content marketer, SEO specialist, or brand strategist, this episode offers valuable insights on creating content that not only ranks well but genuinely resonates with your audience and drives meaningful results.
Enjoy!
CONNECT WITH CHIMA- Chima on LinkedIn
- Moz's website
- My case study working with Chima on Moz Pro and API positioning, messaging and copy
- 02:15 Creating Content That Truly Resonates with Users
- 04:53 The Power of Featuring Experts in Your Content
- 06:39 Building and Leveraging Your Professional Network
- 07:32 The Growing Importance of Brand Authority in the AI Era
- 10:12 Diversifying Traffic Sources Beyond Google
- 13:12 Balancing Educational Content with Product Promotion
- 15:29 Platform-Specific Content Creation Strategies
- 19:31 The Art of Storytelling in Content Marketing
- 22:59 Attracting Quality Traffic That Drives ROI
- 25:59 Auditing and Updating Large Content Libraries
- 34:29 Automation Strategies for Content Management
- 39:01 Key Advice for Content Marketers in 2025
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy
View all episodes
By Chris SilvestriThroughout our conversation, Chima emphasizes that successful content should always prioritize the end user over the brand. She discusses how timely, relevant content that addresses current industry challenges consistently performs best, and reveals her strategy of featuring recognized experts to make content stand out in a crowded space.
We explore the critical importance of building personal and brand authority in today's AI-dominated landscape. As Chima explains, "You want your brand name to become so recognizable that even before people start doing that search on search engines, they're already thinking of you." She shares practical advice on how companies can develop internal thought leaders and leverage partnerships to enhance brand authority.
Chima also breaks down her approach to platform-specific content creation, explaining how she determines whether a topic is better suited for a blog post, podcast, or webinar. She shares her content repurposing strategy, demonstrating how a single webinar can be transformed into blog posts, videos, graphics, and social media content to reach audiences across multiple channels.
Whether you're a content marketer, SEO specialist, or brand strategist, this episode offers valuable insights on creating content that not only ranks well but genuinely resonates with your audience and drives meaningful results.
Enjoy!
CONNECT WITH CHIMA- Chima on LinkedIn
- Moz's website
- My case study working with Chima on Moz Pro and API positioning, messaging and copy
- 02:15 Creating Content That Truly Resonates with Users
- 04:53 The Power of Featuring Experts in Your Content
- 06:39 Building and Leveraging Your Professional Network
- 07:32 The Growing Importance of Brand Authority in the AI Era
- 10:12 Diversifying Traffic Sources Beyond Google
- 13:12 Balancing Educational Content with Product Promotion
- 15:29 Platform-Specific Content Creation Strategies
- 19:31 The Art of Storytelling in Content Marketing
- 22:59 Attracting Quality Traffic That Drives ROI
- 25:59 Auditing and Updating Large Content Libraries
- 34:29 Automation Strategies for Content Management
- 39:01 Key Advice for Content Marketers in 2025
Learn more at https://conversionalchemy.net/
Connect with Chris https://linktr.ee/conversionalchemy