From gorgeous watercolor crests and custom invitations to Holiday themed coffee mugs and Ginger Jars, there is no denying that watercolor artist Jessica Peddicord, Founder of Simply Jessica Marie, creates heirloom quality art. While many artists find themselves stuck in a cycle of trading time for money, Jessica figured out how to deliver heirloom quality products in a scalable way. In today’s episode, we get a behind the scenes look at how she pairs her love for art with data and analytics to strategically grow her business, consistently creating goods she enjoys making and that her audience will love! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/jessica-peddicord