It's that time of year again—where the magic of the season meets the whirlwind of new resolutions and goal setting. But let’s face it, the excitement of setting goals often fades by February, leaving many of us questioning: Why do goals feel so hard to achieve? If you’ve ever found yourself setting ambitious goals only to fall short, you’re not alone. In fact, a staggering 92% of people don’t achieve their goals. And, as someone who's struggled with this cycle myself, I’ve been there too.

In today’s episode, I'm diving deep into the better way to set goals—one that’s rooted in clarity, values, and science. No more traditional goal-setting that leaves you feeling defeated. I’m sharing the steps I took (and continue to take) to finally achieve what matters most, all while avoiding the dreaded goal failure. This episode is part 2 of a special end-of-year planning series where, in part one, I walked you through my end-of-year business review process. Today, we’re shifting gears to focus on the how—how you can set goals that truly stick and that align with your values and vision.

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:

My Blueprint Year: Goal Setting Course & Planner!

Shanna's End of Year Financial checklist

As the year winds down, it’s easy to get caught up in the holiday rush and forget to take a moment to reflect. But the end of the year is the perfect opportunity to pause, look back, and assess how far you’ve come. In Part One of this special two-part series, I’m diving deep into my process for conducting a thorough end-of-year review—a critical step in setting yourself up for success in the new year.

From reviewing your finances and personal milestones to assessing what strategies drove results in your business, I’ll walk you through 15 key questions that will help you evaluate your year. These questions cover everything from your biggest wins to areas of improvement and even your emotional and physical well-being. By the end of this episode, you’ll have a clear roadmap for reflecting on the past year, and you’ll be ready to head into Part Two with a solid foundation for intentional goal-setting.

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:

My Blueprint Year: Goal Setting Course & Planner!

Creative Money Spreadsheet Template Shop

One Year Business Budget Spreadsheet

Monthly Business Budget Tracking Spreadsheet

One Year Personal Home Budget Spreadsheet

Monthly Personal Home Budget Tracking Spreadsheet

Business Stats Tracking Spreadsheet

How I track my time in Toggl video

Shanna's End of Year Financial checklist

If you, like all good 90s kids, dreamed of becoming a wedding planner after J.Lo and Matthew McConaughey lit up the big screen in the iconic 2001 rom-com The Wedding Planner, then today’s guest is going to take you straight down memory lane (and maybe even inspire some new dreams!).

Desiree Adams is a luxury wedding planner, educator, and host of the Ask the Planner podcast, and she’s here to give us the real scoop on what it’s like behind the scenes of one of the most glamorous (and chaotic) industries out there.

In this episode, we dive into everything from finding your “why” and building strong relationships with clients and vendors, to thinking about the legacy you want your business to leave behind. Plus, Desiree dishes on common pricing mistakes she and so many new entrepreneurs make (and how to avoid them).

It’s an inspiring, fun, and insightful chat that will leave you ready to tackle your own big dreams— let’s dive in!

WILDFLOWER SHOWNOTES

📌 RESOURCES MENTIONED:
Gary Vaynerchuk

Start With Why by Simon Sinek

Profit First

Shanna's End of Year Financial checklist

It’s officially the holiday season & we are so excited to have one of our first holiday-based entrepreneurs on the show. Kate Stewart is the founder of Bauble Stockings. From family tradition to a thriving holiday company, hear how Kate has scaled a business by creating lasting memories in households across the country.

Creating global impact, pricing for wholesale, saying yes to the things you truly love in business & no to the things you don’t— all inside.

WILDFLOWER SHOWNOTES 

📌 RESOURCES MENTIONED:

Shop Bauble Stockings!
Ashley Schoenith
Bauble Stockings x Heirloomed
Alibaba
Ready Fire Aim
Good Threads

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This show is produced and edited by the team at Palm Tree Pod Co.

Shanna's End of Year Financial checklist

From Tiny Tassels to the Today Show— Today’s guest found million-dollar success in the unlikeliest of places.

Driven by her passion for building businesses and a life centered around joy, Mimi Striplin empowers female entrepreneurs to achieve their dreams professionally and personally. Mimi founded The Tiny Tassel in 2015, and has now surpassed the 7-figure revenue mark all while finding joy in her work. The Tiny Tassel is a handmade jewelry, clothing, and accessories brand inspired by the vibrant colors of Charleston, SC. Featured in Southern Living, People, Business Insider, & on the Today Show— The Tiny Tassel is making big waves all across the country. 

In this conversation you’ll hear how digging into her business numbers led to strategic growth & the unexpected joy she’s found in entrepreneurship. Let’s dive in!

WILDFLOWER SHOWNOTES : shannaskidmore.com/mimi-striplin

📌 RESOURCES MENTIONED:

The Tiny Tassel (use code WILDFLOWER for 20% off)

Parfaire Consulting

The Tiny Tassel on the Today Show

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This show is produced and edited by the team at Palm Tree Pod Co.

Shanna's End of Year Financial checklist

Let’s be real, Black Friday is not what it used to be. Long gone are the days of getting up at 4 am to go to Kohls and stand in line for an hour in the freezing cold for a $10 fleece blanket… 

It’s just not the same. BUT, what if we could go into Thanksgiving with our holiday spending plan in place. Imagine opting-out of Black Friday and going to the Christmas tree farm instead. Can we just ask ourselves… What do we want our holiday season to look like, and how can we align our gift giving, and our spending to make our holiday vision come to life?

Whether you have a little or a lot to spend, I believe the key to joyful gift giving is going in with a plan and a budget for giving. Tune in for my 7-step process for a stress-free holiday season so sweet even your bank account will feel merry & bright. 

WILDFLOWER SHOWNOTES : shannaskidmore.com/holiday-spending-plan

📌 RESOURCES MENTIONED:
Handprint Ornament Making Kit
CNBC Holiday Debt Statistic

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This show is produced and edited by the team at Palm Tree Pod Co.

Shanna's End of Year Financial checklist

Reaching your income needs without working all the time— That’s every entrepreneur’s dream, right? Finding a way to comfortably meet your enough number so that you can be the spouse, mother, daughter, or friend you dream of being. Katie Lamb did just that.  

After launching a successful, and profitable, photography business straight out of college, Katie began to ask herself how she could achieve the same profit with less time investment? With a growing family and a desire to be fully present, Katie began brainstorming new revenue streams that would continue to provide for her family without requiring more time away.

Pricing for profitability, running a 6-figure photography business, launching a course, & hiring tips— all inside today’s episode.

WILDFLOWER SHOWNOTES : shannaskidmore.com/katie-lamb

📌 RESOURCES MENTIONED:
How to Calculate Your Enough Number
Torrance Hart, Founder of Teak & Twine
Katie's Session Video Course
Katie’s Instagram Efficiency Course

CONNECT WITH KATIE:
Website | Instagram

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This show is produced and edited by the team at Palm Tree Pod Co.

Shanna's End of Year Financial checklist

From hustling on the playground selling plastic lanyard string to selling her own Shanna Banana Jewelry line while working her way through PT school, Shanna Massey, owner of Vintage Rugs by the Bay, always carried the heart & soul of an entrepreneur. Why buy one thing when you could buy a few extra & sell the rest? If you’re an entrepreneur, I’m sure you can relate. 

While building her family’s dream home, Shanna jumped on the wild idea to order a few extra vintage turkish rugs. Fast forward to today, and she’s surpassed 6 figures in sales with a business that shows no signs of slowing down. In this conversation they discuss investing in inventory, manufacturing, leaving a full-time position, maintaining boundaries, & the financial freedom found in entrepreneurship. Hello disney trips & taking the camp kids out for ice cream. 

Buckle up for this Shanna squared episode, it’s a fun one!

WILDFLOWER SHOWNOTES: shannaskidmore.com/shanna-massey

📌 RESOURCES MENTIONED:
Stitchy Fish
Charles Philips Antiques
The 4 Money Personalities

CONNECT WITH SHANNA:
Website | Instagram

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This show is produced and edited by the team at Palm Tree Pod Co.

Shanna's End of Year Financial checklist

Can you believe it? 100 EPISODES of Consider the Wildflowers 🎊

Recently we asked our email crew to send in questions you’d like for me to weigh in on and boy did you deliver! Our team pulled five audience submitted questions that I will be answering on the show today. From how to pay yourself to saving for retirement, just me, the mic, and your burning questions. 

There’s a first time for everything—today is the day— an “ask me anything” coaching show! Happy 100th episode, here we go! 

WILDFLOWER SHOWNOTES : shannaskidmore.com/100thepisode

📌 RESOURCES MENTIONED:

Subscribe to my Finance Friday newsletter so you don’t miss our next Q&A submission!

FREE Pricing Strategy Training!

Cash Flow Planning Spreadsheet

Tonic Site Shop (CODE: SHANNASENTME)

Shanna's End of Year Financial checklist

Have you ever had a moment in life or business when something just felt… off? It wasn’t too long into Rachael’s photography business that she realized the work she was doing wasn’t quite serving her or her clients in the way she imagined.  In the midst of a global pandemic is as good a time as any to start asking the hard (or should I say the right) questions… and today’s guest did just that.  

What began as a “becoming Rach” board on Pinterest turned into a business pivot, offer change, and new trajectory … 

Is a life and business you love possible? Here’s how this entrepreneur designed both and how she’s working to help others do the same. 

Today is a sweet treat as I have one of my past Blueprint Model students, Rachael Leigh, on the show! 

WILDFLOWER SHOWNOTES :
https://shannaskidmore.com/rachael-leigh/

📌 RESOURCES MENTIONED:
Rachael’s Storylines & Starters Mini Course
Rachael’s Brand Mining Pocket Guide

CONNECT WITH RACHAEL:
Website | Instagram

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This show is produced and edited by the team at Palm Tree Pod Co.

Shanna's End of Year Financial checklist